Paid Media Specialist

Your Role and Responsibilities
IBM is seeking an experienced, dynamic, data-driven individual with expertise in paid media, to
join our Corporate Paid Media team to lead our global Programmatic media channel. You will
play a key role in managing the media agency and DSP partnerships that support IBM's
programmatic advertising and paid media efforts. You will be a thought leader and strategic
partner to the business, agency team, and the subject matter expert within IBM in the dynamic
world of automated buying platforms, platform capabilities, and our ad tech stack. You will
provide direction and guidance for the existing systems, processes, and tools that support the
programmatic strategy and execution as well as identification of opportunities to improve current
systems and to create systems where they do not exist.
You have deep knowledge and POVs in inventory management, data targeting and strategy,
audience-first buying, supply path optimization, global programmatic nuances, and improving
bid strategies. You should understand log level data, automating processes, and integrating
emerging channels.
This role will leverage existing long-term partnerships to enhance our programmatic media
planning, buying and advanced optimization efforts. You have extensive knowledge of online ad
technology, including third party ad servers, Exchange/RTB platforms, DSP functionality, and
industry trends. You will work closely and collaborate with other paid media specialists as well
as business segment leaders to drive transformation and greater ROI. You will apply analytics,
and design thinking to create the next generation of systems, tools, and processes for IBM
marketers.
The Corporate Paid Media team is a multi-discipline and operational arm at IBM which ensures
that the systems, processes, and tools to plan, execute, track, and optimize paid media buys
are done so effectively and according to industry standards and best practices. We combine
the expertise and reputation of a longstanding brand with an entrepreneurial spirit. We work to
create user-centric and streamlined experience across the entire customer journey to business
professionals from Chief Executive Officers (CEO's) to frontline software developers. Reliance
on face-to-face selling for solutions and offerings is shifting to digital discovery, engagement and
delivery, with digital sellers engaging at just the right moments along the buying journey. We are
looking for curious, forward thinkers to help transform how we market IBM to the world.
Responsibilities
The preferred candidate is passionate about digital advertising and has a desire to architect the
future of how IBM approaches and buys digital media. They are a digital and programmatic
advertising expert, who is responsible for building and maintaining relationships with the
agency, DSPs, and other channel partners, and works agilely to lead cross-functional teams to
set and meet deadlines for multiple simultaneous projects while maintaining accuracy and
efficiency in deliverables. They will have hands-on project management experience with both
short and long-term digital media campaign development which includes the following:
• Serve as the main contact between IBM and DSPs, collaborating and partnering with
them and our agency to design IBMs programmatic strategy, execution, and tech stack
• Evangelize programmatic advertising internally and externally
• Identify new areas of opportunity for IBM paid media in the programmatic and ad tech
space
• Own the effective, efficient, and timely delivery of systems, tool, processes, and content
and assure the viability and functionality of said systems usage
• Stay ahead of trends and industry changes and maintain relationships with industry and
media partners to stay abreast of the latest opportunities and challenges globally and to
test new-to-market offerings
• Work with agency partners to provide strategic planning direction, execution excellence
and advanced optimization of global programmatic campaigns.
• Prioritize projects and develop roadmaps for improved performance and long term
viability
• Bring multiple stakeholders together to develop delivery schedules and resource
allocation while proactively seeking out and resolving issues that could negatively impact
the release/sprint schedule

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Required Technical and Professional Expertise
• BA/BS degree required at minimum, MBA a plus
• 7+ years experience in digital advertising experience, including experience at an agency
trading desk and/or demand side platform or sell side platform with demonstrated
success of establishing meaningful partnerships and 4+ years experience leading teams
• Programmatic subject matter expert
• In-depth understanding of digital advertising landscape from either media planning or
sales planner perspective
• Experience with B2B/Technology and/or demand driven digital media campaigns
including webcasts, Content Syndication, emerging media platforms, and drive to
registration activity is a plus
• Working on global clients is a plus
• Solution-focused and takes initiative to work effectively and efficiently independently or
collaboratively with marketing colleagues and business leaders at all levels
• A strong ability to work cross-functionally to drive complex projects involving multiple
stakeholders to completion on time and within spec
• Self-starter and confidence and ability to tackle new initiatives with little guidance
• Creative thinker and positive attitude a must.
• Knowledge in marketing
• Knowledge in programmatic media
• Knowledge in dynamic creative solutions
• Knowledge in problem solving and analytical skills

Preferred Technical and Professional Experience

• Media and/or Advertising Agency or programmatic DSP experience strongly preferred

Required Education
Bachelor's Degree

Preferred Education
Master's Degree

About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Wonder if IBM is the one for you?
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Other Relevant Job Details
IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:
- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being.
- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs.
- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law.
- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals.
- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

We consider qualified applicants with criminal histories, consistent with applicable law.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.