Paid Media Manager, Americas - Global Marketing

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team:
Join our innovative marketing team at TikTok, where creativity and data-driven strategies come together to drive impactful results. Our team is dedicated to leveraging media partnerships, cutting-edge technologies, and strategic insights to enhance TikTok's presence and growth across the US. We thrive on collaboration, innovation, and a relentless pursuit of excellence in everything we do.

Responsibilities:
- Develop and lead the execution of integrated brand media strategies and plans to meet business and marketing KPIs across the US.
- Oversee and collaborate with media agency partners in initiating, planning, coordinating, and executing media strategies and plans.
- Drive marketing initiatives by leveraging a multi-channel, holistic media strategy, including digital and traditional offline channels.
- Implement best-in-class media planning and buying practices for campaigns across all paid media channels.
- Drive innovation by cultivating and maintaining relationships with industry publishers and agency partners to stay up-to-date on industry trends.
- Analyze the effectiveness of media campaigns to optimize spend and performance, draw insights, and communicate data-driven, actionable takeaways that support the marketing team's goals.
- Work with internal and external partners to develop strategies and go-to-market plans that drive desired business outcomes in a collaborative environment.

Qualifications

Minimum qualifications:
- Bachelor's degree or above in communications, marketing, journalism, or related fields.
- Experience on the brand side and/or with a top media agency in a fast-paced tech, entertainment, or culture brand company.
- Proven experience in integrated media planning with a track record of executing successful campaigns across all channels.
- Strong project management skills, experience with campaign planning cycles, and managing large budgets.
- Demonstrated ability to independently manage successful campaigns, including planning, testing, and ongoing optimization.
- Flexibility and the ability to pivot in real-time with a creative approach to problem-solving.
- Ability to prioritize and juggle multiple projects and varying phases of a campaign in a matrixed environment.
- Understanding of the full funnel of consumer marketing, including Owned, Earned, and Paid strategy and execution.
- Proficient in Gmail, and Google products. Additionally Keynote, PowerPoint, Excel.

Preferred qualifications:
- Experience working in a high-growth, fast-paced environment.
- Expertise in leveraging data analytics and visualization tools to inform strategic decisions.
- Proven experience with influencer marketing and content partnerships.
- Strong network within the media and entertainment industry.
- Certification in digital marketing or a related field.
- Experience with emerging media platforms and technologies.
- Strong negotiation skills and experience in contract management.
- Ability to think strategically while managing day-to-day operations effectively.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2