Patient Marketing Lead, HS

Make your mark for patients

We are looking for a Patient Marketing Lead to join us in our Patient Marketing team based in Atlanta, GA

About the role

The Patient Marketing Lead supporting Hidradenitis Suppurativa (HS) will be critical in developing the patient marketing strategy and leading execution for the HS indication of UCB's product. This marketer will support DTC campaigns, patient ambassador programs, media strategy, planning and measurement and patient support program marketing.

Who you'll work with
This individual will lead AOR and key 3rd party vendors to deliver insight based solutions and work cross functionally with HCP and Medical teams to ensure continuity in execution across UCB.

What you'll do

• Lead workstreams that support the overall campaign development and strategy for patients
• Gather and leverage insights to build and execute strategy related to HS patient education and engagement pre and post brand choice
• Develop all promotional materials to support DTP/patient engagement & digital marketing initiatives and manage content through the review committee process
• Understand the post-prescription journey for patients and identify opportunities to create and enhance patient experience
• Own the patient ambassador strategy and identify opportunities to engage with patients that enhance their experience and the overall strategy
• Strategically manage the OpEx budget and lead the communication to leadership regarding spend targets and regular reporting cadences
• Consistently deliver on project requirements, strives for flawless execution and challenges the business to think differently
• Compliance is a part of how we operate within UCB. Adherence to compliant behavior is an expectation at UCB and demonstrated by embracing ethical decision-making practices and guidelines in all aspects of our organization.

Interested? For this role we're looking for the following education, experience and skills

Minimum Qualifications:

• BS/BA degree required
• At least 8+ years in pharmaceutical/biotech marketing with a track record of meeting and exceeding targets
• Prior experience developing national DTC/DTP campaigns from strategy to execution
• Prior experience working with key internal stakeholders including marketing, legal, market access, privacy, and compliance
• Prior experience managing agencies of record to deliver tactical plans on time and on budget
• Sold speaking, writing, and budgeting skills. Ability to present to groups of all sizes, sometimes on short notice
• Influence across the internal matrix to drive change and gain stakeholder support

Preferred Experience/Skills:

• MBA preferred
• Dermatology and/or biologic/specialty marketing experience strongly preferred
• Pre/Peri-Launch & Launch experience preferred

Internal applicants should be in their current job for at least 12 months, must meet performance standards and are not on formal corrective/disciplinary process (PIP), warning, final warning, or compliance warning letters within the last 12 months. Please inform your Manager or your Talent Partner before applying to any internal job opportunities.

As an Equal Opportunity Employer, we are open to all talent, and adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on US-Reasonable_Accommodation@ucb.com for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.

Requisition ID: 88233 

Recruiter: Rachel Kielb 

Hiring Manager: Charity Denae Williams 

Talent Partner: Samuel Joseph Corvah

Job Level: MM I

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