Portofolio Marketing Manager

Requisition Number: 97460

Insight Enterprises is a Fortune 500 Solutions Integrator helping organizations accelerate transformation by unlocking the power of people and technology. With a 35-year foundation in hardware and software supply chain augmenting our deep expertise in cloud, data, AI, cybersecurity, and intelligent edge, we guide organizations through complex digital decisions to achieve extraordinary results.

Insight is hiring a GTM Messaging and Positioning Specialist to join their team. This role requires a mix of technical, marketing, and project management skills, as well as knowledge of the technology industry. The responsibilities of this role include collaborating with Insight's Sales and Services teams to package new offers and develop effective GTM strategies, supporting the GTM launch process, implementing enablement strategies, and managing and marketing Insight's services portfolio. The ideal candidate is a compelling storyteller who can translate technical services into consumable content for stakeholders. If you're a self-starter with a talent for messaging, apply for this exciting opportunity.

Key Responsibilities

• Contribute to the development of strategic marketing plans through market research, competitive analysis, customer engagement, and business planning
• Develop services, product and solution messaging and positioning that sets Insight apart
• Understand buyer personas and how effectively translate our services into a clients buying journey
• Be active in customer conversations whether in the field, at events or online
• Work across digital, content and web teams on GTM launch activities
• Comfortable communicating with engineers, architects and developers and bridging the gap between technical capabilities and client offerings
• Collaborate with portfolio and practice on new services launches and updates to our existing portfolio
• Work with internal stakeholders and external agencies on creating collateral to support our services including battlecards, solution briefs, web pages, blogs, presentations, etc.
• Assist with technical and sales enablement activities including webinars, materials development, communications, etc.
• Work with demand generation team on how to intersect services messaging and offerings (workshops, assessments, services, etc.) into campaign materials and messaging
• Translate partner product portfolio and the alignment with Insight services to identify key GTM strategies
• Lead the project management of multiple programs simultaneously
• Communicate internally and with external partners on progress of initiatives, strategy, and results.
• Conduct competitive research to evaluate our solutions and remain competitive

What you'll need to succeed

• Bachelor's degree in Business, Marketing, Communications, or technology related.
• Minimum of 5 years of broad-based B2B marketing experience, experience in B2B technology or channel marketing preferred
• History working with cloud, security, application, data & AI, or data center technologies and knowledge of IT hardware, software and services industry desired
• Ability to understand technical terminology and translate into client messaging
• Experience in Solution Selling, Cloud and SaaS GTM strongly preferred
• Strong analytical and problem-solving skills, financial insight, and strategic thinking skills
• Strong project management skills, communication, and interpersonal skills
• Experience with marketing automation, and CRM systems
• Computer skills: Microsoft Office (Word, Excel, PowerPoint)

The base salary range for this position is typically $100,000 to $110,000 with benefits. However, compensation decisions are dependent on the facts and circumstances of each case, including experience and location, and we will also consider candidates outside of this range as necessary.

The position described above provides a summary of some the job duties required and what it would be like to work at Insight. For a comprehensive list of physical demands and work environment for this position, click here.

Insight is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation or any other characteristic protected by law.

Posting Notes: Chandler || Arizona (US-AZ) || United States (US) || Marketing, Communications || None || US - Chandler,AZ ||

Nearest Major Market: Phoenix
Job Segment: Cloud, Marketing Manager, Communications, Marketing Communications, Channel Marketing, Technology, Marketing