Intuit's Small Business and Self-Employed Group (SBSEG) is committed to creating solutions

to power prosperity around the world, meeting the needs and improving the chances of

success for businesses ranging from entrepreneurs just starting out to the small businesses

that drive our economy to the larger mid-market businesses with broader scale and more

complex needs. We look to accomplish this with an online ecosystem of solutions ranging

from accounting to invoicing, payroll to time tracking, payments and lending.

Part of the U.S. Marketing team for QuickBooks, the Mid-Market Marketing Team is seeking a

highly motivated product marketing professional who is excited to make an impact through

one of Intuit's 5 Big Bets: Disrupt the Small Business Mid-Market. The ideal candidate is a

self-starting strategic thinker with experience translating market, product and customer

insights into strong marketing plans while influencing and partnering cross-functionally to

bring their bold visions to life. The role will focus on partnering with our Sales Marketing and

Sales Teams, synthesizing our ecosystem Mid-Market strategy into the most critical channel

priorities across audience segments. You'll be challenged to move fast, navigate ambiguity

and have a big impact on our mid-market customers' lives, their livelihoods and the

QuickBooks brand trajectory with this customer.

Responsibilities

• Experience across inbound-outbound product marketing with ability to use storytelling, customer insights, data and business acumen to lead initiatives at any phase of the product life cycle (from idea to maturity) and execute a GTM plan that can drive impact and influence.
• Deep experience partnering with sales and sales enablement teams, prioritizing product solutions, audience segments and initiatives
• Experience developing data-backed audience segmentation strategies with relevant value propositions, reasons to believe and proof points
• Supporting the mid market, sales and accountant teams through a learning agenda -developing deep empathy and understanding with their attitudes, needs and pain points.
• Formalizing processes for gathering, consolidating upleveling insights from sales teams and partnering with PMM and PM to influence product priorities
• Leverage consumer (qual and quant), competitive, and industry insights plus new technological capabilities to uncover opportunities that can help further differentiate our suite of product offerings.
• Collaborate with Finance and other Marketers to build a 1-yr revenue forecast and the corresponding marketing plan to help deliver the aligned results.
• Strong creative skillset with an ability to turn deep customer insights into winning positioning, value proposition and messaging that will resonate with the target customer.
• Analytically-minded, with the ability to develop clear hypotheses and collaborate cross-functionally with other product marketing teams, channel marketing, sales, finance, analytics, and product to test and iterate our way into how we solution-sell our platform across all channels, providing the customer insights, positioning, and content to drive demand
• Own the business outcomes (P&L) and communicate regular updates to leadership through ongoing forecasting, reporting and root cause analyses
• Make go-forward recommendations and present and share learning and recommendations across the organization