Principal Product Marketing Manager, Amazon Ads

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier-whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.

Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, agencies, advertising software companies, and publishers. Our ad solutions-including sponsored, video, device, and audio ads-leverage Amazon's innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.

We are seeking an accomplished Product Marketing professional to lead development of messaging, positioning, and marketing activities for Amazon Advertising's ads solutions. You will have the opportunity to shape and develop the brand and positioning for this growing suite of products and drive the future vision of how we bring new capabilities to the advertising industry. You will work closely with our core customer segments to develop messaging and marketing plans that drive a shift in perception and sustained awareness and adoption of our ad products. You will have the opportunity to think big, and the role requires that you are not only comfortable with ambiguity, but you relish in it.

This is a highly cross-functional role that requires close partnership across Brand/Events/Regional/Small Business/Partner Marketing, PR, Product Management, Sales, Research, Training teams, and requires strong communication skills, both verbal and written. This role requires an analytical marketer with a strong sense for methods to align advertising offerings to advertiser objectives, which constantly adjust based on industry trends and feedback from customers. As an owner, you will not only define the product marketing message for new advertising solutions, you will also need to be strong in execution of both promotional campaigns and marketing materials, including development of sales collateral, case studies, blog posts, product videos, web page content, event content, and commission first and third-party research to support your key messages.

Key job responsibilities

Develop year-long marketing strategies to drive awareness and adoption for a portfolio of advertising solutions tied to key advertiser objectives, including the articulation of product portfolio positioning

Create compelling sales and marketing collateral to drive adoption and understanding of Amazon's ads products

Develop recommendations for new growth initiatives

Identify internal 1st and 3rd party research needs to support product positioning and marketing plans

Guide the prioritization, development and implementation of case studies and research to communicate the benefits of the Amazon Ads product portfolio

Serve as an internal advocate for customer needs; ensure broad awareness of, and empathy for customer pain points

BASIC QUALIFICATIONS

- 11+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience using data and metrics to measure impact and determine improvements

- Experience building, executing and scaling cross-functional marketing programs

- Experience driving direction and alignment with cross-functional teams

- Experience communicating results to senior leadership

PREFERRED QUALIFICATIONS

- Experience with creating GTM initiatives at scale

- Experience working cross-functionally across marketing, product management, analytics, UX, and research

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

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