Product Manager, Ads Privacy & Targeting

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
With the rapid growth of our TikTok business, we need to provide our users with an effective means of managing their privacy. We are looking for a senior Product Manager to join the Ads Privacy & Targeting team to support the goal of responsibly developing and executing on a vision for TikTok's ad privacy solutions. In addition, this person may be responsible for building or enhancing TikTok's ad targeting features to improve advertising data accuracy and increase advertiser adoption of certain targeting tools.

We are looking for a senior Product Manager to join the Ads Privacy & Targeting team to support the goal of responsibly developing and executing on a vision for TikTok's ad targeting and privacy solutions. This person would be responsible for building or enhancing TikTok's ad targeting features to improve advertising data accuracy and increase advertiser adoption of certain targeting tools.

Responsibilities
- Work on demographic or advanced targeting features to enhance user data accuracy and improve our ML-based targeting products. Make informed business decisions to expand or sunset existing products, aligning with advertising goals.
- Drive the design, development, and iteration of advertising privacy and user data-related products to help users gain better access to their information and control how their data is used in a privacy-safe manner.
- Collaborate with technical and nontechnical cross-functional stakeholders in the US, EU, and CN/SG to define product strategy, build hypothesis-driven experiment frameworks, evaluate trade-offs and metrics, and lead the go-to-market strategy for owned product areas.
- Use various methods, including surveys, market research, and sales inputs, to identify gaps in current targeting products and transparency within existing product capabilities. Implement improvements accordingly.
- Set the long-term vision for your areas of ownership, build roadmaps and product development plans, and secure leadership alignment. Navigate technical details with immediate tech teams while effectively conveying broader strategic concepts to executives-proficient in addressing both the 10-feet and 10K-feet level details.
- Collaborate with other ads product teams (infra, creative, ad platform, targeting, ranking, etc.) and/or the user privacy product team to develop relevant ad products.

Qualifications

- Bachelor's degree in Computer Science or a related technical field.
- Extensive understanding of ad tech, demonstrated by direct experience in building targeting or privacy-related products.
- 5+ years of hands-on product management experience, successfully guiding one or more ad tech products through the entire product cycle, from conceptualization to launch (Note: This does not include total years of experience).
- Strong logical and critical thinking skills, utilizing a facts and data-driven approach to problem-solving.
- Highly analytical, with a laser focus on user needs. Proven ability to define a product roadmap in the face of ambiguity and uncertainty. Data and action-oriented, even when limited data is available.
- Ability to thrive in a fast-paced environment, demonstrating a scrappy and proactive approach.

Preferred Qualifications
- Experience in audience integration with CDP/DMP, API, and strong knowledge in 3P data licensing.
- MBA degree

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at tt.accommodations@tiktok.com or please reach out to us at https://shorturl.at/cdpT2