Product Marketing Manager - Senior (6-10 years)

Austin, Texas


Employer: ASK Staffing
Industry: 
Salary: Competitive
Job type: Full-Time

Remote opportunity - Preferred work locations - Austin Alt: Richfield, Denver/Lone Tree

About the role:

The Sr. Manager, is responsible for the strategic planning, oversight, and management of key regulatory initiatives impact on participant communications, education, and experiences.

Develop overall approach, process, and project plan to manage the impacts across multiple provision workstreams. Manage the complexity of plan elections, staggered enactment years, and delivery channels.

Serve as marketing liaison at core and sub-team meetings, providing frequent initiative updates across marketing and leadership teams.

Understand participant experiences and communications to inform on impacts and opportunities with regulatory changes.

Work closely with business partners, legal, compliance, digital, B2C and B2B marketing, service communications, and production partners to implement communication plans by required regulatory enactment deadlines.

Lead discovery, messaging strategies, and rollout for new retirement plan features.

Oversee programming communications within technology platforms as needed.

Explore opportunities for efficiencies and scale.

Primary Marketing SME for SECURE Act and other regulatory issues.

What you are good at:

Running large projects with high levels of responsibility, working directly with our partners, and driving project schedules in a fast-paced, deadline-driven environment.

Ability to connect regulatory minutia with the big picture of our communications

Leading creative development and execution across all channels, managing production processes and quality control. Ensuring marketing risk management processes are in place.

Regularly communicating program progress and results to key stakeholders and partners.

Building relationships with an ability to influence and motivate people at all levels across a broad variety of job functions.

Self-leadership and working independently. Able to problem-solve and navigate ambiguity with ease.

Communicating clearly, authentically, and persuasively; able to captivate wide-ranging audiences through marketing presentations, effectively relaying information while also inspiring buy-in.

A positive demeanor, sense of humor, and the flexibility to operate in an environment with deadlines and changing demands

MUST HAVES:

Minimum 6 years of integrated B2C marketing communications experience

Experience in financial services or other highly regulated industry, specifically in retirement plan services and/or workplace benefits

Ability to shift from leading strategy to managing and communicating details of execution.

Innovative, big-picture problem solver who defines a compelling vision of the future, and develops breakthrough ideas, whether big or small, that support that vision.

Relentless curiosity never satisfied with the status quo, seeking, and implementing recommendations for continuous improvement.

Additional Requirements:

Proficient in MS PowerPoint and Excel; familiarity with Salesforce Marketing Cloud a plus

Bachelors degree in marketing, communications, or related field

Created: 2024-05-04
Reference: 232103
Country: United States
State: Texas
City: Austin
ZIP: 78749


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