Product Marketing Manager, Threads

Product Marketing Manager, Threads

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New York, NY

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Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click "Apply to Job" online on this web page.

Product Marketing Manager, Threads Responsibilities

• Partner with product management and engineering to define and shape a multi-year video investment strategy and roadmap.


• Envision and execute go- to-market plans for Threads, collaborating across engineering, product management, partnerships, operations, partner marketing and communications to test, announce, launch, & scale products.


• Surface & synthesize qualitative & quantitative insights that shape product direction.


• Shape the Threads approach to text creation through audience segmentations, market analyses, and first-person research.


• Understand and evangelize for the needs of creators, actively identifying gaps and opportunities to better serve the audience.


• Influence the development of products and features that support Threads and Instagram's ecosystem of tools for expression.

Minimum Qualifications

• Requires a Bachelor's degree in Marketing, Business Administration, Management, or a related field and 60 months of progressive, post-baccalaureate experience in the job offered or in a related occupation. Requires 60 months of experience involving the following:


• Business strategy or product marketing


• Launching and driving adoption for new products and services, and owning and achieving KPIs


• Conveying ideas to end users and engineering teams alike


• Developing marketing strategies using both quantitative and qualitative insights.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

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About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com .

$215,467/year to $224,086/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.