Product Strategy & Operations Manager, Creative Insights - New York

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

At TikTok, creativity is the soul of advertising. Our Ads Creative & Ecosystem team builds cutting-edge tech solutions for creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third-party partners to deliver engaging, impactful ad experiences to users around the world.

We are seeking an experienced Product Strategy & Operations Manager for the Ads Creative & Ecosystem Monetization team. In this role, you will focus on building products that empower advertisers with actionable insights through advanced creative methodologies, such as content understanding labels and influencer marketing strategies, to enhance performance. You will collaborate cross-functionally to improve ad effectiveness, enhance marketing measurement, and drive innovation in the creative and influencer marketing space. Strong expertise in Product Operations and GTM capabilities is required, along with a deep understanding of media and creative strategy, data analysis, and measurement.

Responsibilities:
- Empower market and product development through creative and influencer marketing methodologies (content understanding labels, creative ecosystem).
- Enhance advertiser ad effectiveness and marketing measurement through collaboration with product teams, R&D, algorithms, and data science.
- Drive the creative process, improving inspiration, production, and diagnostic capabilities for advertising clients via industry research, creative insights, and creator analysis.
- Study creative and creator methodologies, analyzing data correlations, clustering content understanding capabilities, and building relationships between industries, audiences, and creative labels to optimize marketing measurement.
- Develop and implement SOPs, exploring productization opportunities within monetization application scenarios, including AIGC generation and strategy.
- Define creative quality, quantity, and diversity standards, designing GTM strategies to elevate the creative ecosystem.

Qualifications

Minimum Qualifications:
- Bachelor's degree or above in fields such as Computer Science, Data Science, Business, or equivalent experience.
- 5+ years of experience in product marketing, product strategy, or product operations, with a proven track record of successfully launching GTM plans.
- 3+ years of direct experience with ad delivery systems, creative strategy, or media platform products.
- Demonstrated experience in developing and implementing creative strategies and methodologies that drive innovation and performance across digital marketing and advertising campaigns.
- Expertise in utilizing and developing content understanding labels, categorizing creative content by tone, style, and performance to inform targeted advertising strategies.
- Proven capability in building relationships and collaborating with internal and external stakeholders, including Product Management, Product Marketing, Design, and Data Science teams.
- Proficient in data analysis, with a strong ability to interpret and apply insights.
- Experience utilizing data-driven feedback loops to optimize creative performance, leveraging analytics and performance data to improve ad effectiveness and audience engagement.
- Strong project management experience, particularly in product design and monetizing data and insights.
- Ability to manage multiple projects effectively in a global business environment.

Preferred Qualifications:
- Experience with AI, content labeling, and audience targeting strategies.
- Proficiency with creative tools and platforms, such as design software (e.g., Adobe Creative Suite), content management systems, and advertising platforms, with a focus on optimizing content for various digital channels.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2.