Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team
SoundOn is an all-in-one platform powered by TikTok, designed to better service music creators through each step of their career - from TikTok integrated promotion tools to universal music distribution, from diverse monetization opportunities to smart music creation. SoundOn exists to give every music creator & label the power to authentically connect with new audiences and "do music" their way.

Responsibilities:
- Design and manage artist/song selection criteria for various music-related placements; Standardize and manage resource usage according to daily initiatives, campaigns and long-term strategies.
- Maintain a detailed and localized music programming calendar and run tentpole campaigns to integrate with various business and promotion objectives.
- Manage social channels to conceptualize music-centric initiatives and curate TikTok accounts on DSPs to amplify industry perceptions and streaming impact of viral songs.
- Manage digital media agencies and in-house partners to control cost-efficiency of media-buy and drive digital streams. Adapt media buying strategy to support top-priority song marketing across different platforms.

Qualifications

Minimum Qualifications:
- Bachelor's degree or relevant music industry experience.
- 3+ years experience at digital music streaming platforms/companies
- Excellent programming and creative skills.
- Familiar with music industry trends and global music landscape.
- Great analytical and quantitative skills.
- Data sensitive and familiar with data-driven performance advertising.
- Strong project management and cross-functional team communication skills.
- Capable of managing multiple projects effectively.
- Exceptional interpersonal, influencing, and communication skills (written and verbal).

Preferred Qualifications:
- Strong knowledge of music metadata and recommendation system.
- Well-versed in music genres and have sufficient professional music knowledge.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2