Search Engine Optimization (SEO) Specialist
Philadelphia, Pennsylvania
Employer: Temple University
Industry: Staff
Salary: Competitive
Job type: Full-Time
Temple University's Strategic Marketing and Communications Department is searching for an SEO Specialist!
Become a part of the Temple family, and you will have access to the following:
Salary Grade: T27
Learn more about the "T" salary structure: https://careers.temple.edu/sites/careers/files/documents/T_Salary_Structure.pdf
Job Summary:
The SEO specialist is responsible for using analytics and insights to develop and optimize digital content with the goal of increasing website visibility ranking in search engines and driving more organic traffic. As a member of Strategic Marketing and Communications and the university's Web Collaboration Center, the candidate will develop and execute SEO strategy for content that elevates the Temple' s reputation and drives enrollment. In collaboration with colleagues including writers, user experience researchers, and web developers , the SEO specialist will develop and inform content that is user-oriented, valuable, usable, sharable, findable and measurable. The ideal candidate will have a strong understanding of SEO principles and excellent analytical, writing and communication skills. Performs other duties as assigned.
Required Education & Experience:
Essential Functions:
Temple University is committed to a policy of equal opportunity for all in every aspect of its operations, including employment, service, and educational programs. The University has pledged not to discriminate on the basis of age, color, disability, marital status, national origin or ethnic origin, race, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information or veteran status.
Compliance Statement: In the performance of their functions as detailed in the position description employees have an obligation to avoid ethical, legal, financial and other conflicts of interest to ensure that their actions and outside activities do not conflict with their primary employment responsibilities at the institution. Employees are also expected to understand and be in compliance with applicable laws, University and employment policies and regulations, including NCAA regulations for areas and departments which their essential functions cause them to interact.
Temple University's Annual Security and Fire Safety Report contains statistics, policies, and procedures related to campus safety. Go here to review: https://safety.temple.edu/reports-logs/annual-security-report
You may request a copy of the report by calling Temple University's Campus Safety Services at 215-204-7900.
Become a part of the Temple family, and you will have access to the following:
- Full medical, dental, and vision coverage
- Paid time off
- 11 Paid Holidays (including the day after Thanksgiving & winter break)
- Eligible employees and their dependents can earn an undergraduate or graduate degree TUITION FREE
- A generous retirement plan and so much more!
Salary Grade: T27
Learn more about the "T" salary structure: https://careers.temple.edu/sites/careers/files/documents/T_Salary_Structure.pdf
Job Summary:
The SEO specialist is responsible for using analytics and insights to develop and optimize digital content with the goal of increasing website visibility ranking in search engines and driving more organic traffic. As a member of Strategic Marketing and Communications and the university's Web Collaboration Center, the candidate will develop and execute SEO strategy for content that elevates the Temple' s reputation and drives enrollment. In collaboration with colleagues including writers, user experience researchers, and web developers , the SEO specialist will develop and inform content that is user-oriented, valuable, usable, sharable, findable and measurable. The ideal candidate will have a strong understanding of SEO principles and excellent analytical, writing and communication skills. Performs other duties as assigned.
Required Education & Experience:
- Bachelor's degree and at least 3 years of directly related experience in communications, marketing, or related field. An equivalent combination of education and experience may be considered.
- Experience with Google AdWords, Google Analytics and Google Search Console
Essential Functions:
- Develo p original content that is optimized for search engines
- Analyze, review and revise existing content to boost SEO
- Possess deep knowledge of SEO best practices, website analytics, search engine algorithms and ranking factors.
- Stay abreast of analytics and insights and uses that data to inform all work.
- Monitor and analyze website performance metrics to identify areas for improvement and track progress.
- Optimize on-page elements such as meta tags, headings and URLs to improve search engine rankings.
- Collaborate with cross-functional teams and university partners to provide SEO guidance and support projects.
- Research industry trends to ensure SEO strategy aligns with current best practices.
- Perform ongoing keyword research including discovery and expansion of keyword opportunities.
- Regularly communicate project updates to supervisor, project leadership and department leadership.
- Develop and execute effective linking strategies to improve the website's authority and credibility.
Temple University is committed to a policy of equal opportunity for all in every aspect of its operations, including employment, service, and educational programs. The University has pledged not to discriminate on the basis of age, color, disability, marital status, national origin or ethnic origin, race, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information or veteran status.
Compliance Statement: In the performance of their functions as detailed in the position description employees have an obligation to avoid ethical, legal, financial and other conflicts of interest to ensure that their actions and outside activities do not conflict with their primary employment responsibilities at the institution. Employees are also expected to understand and be in compliance with applicable laws, University and employment policies and regulations, including NCAA regulations for areas and departments which their essential functions cause them to interact.
Temple University's Annual Security and Fire Safety Report contains statistics, policies, and procedures related to campus safety. Go here to review: https://safety.temple.edu/reports-logs/annual-security-report
You may request a copy of the report by calling Temple University's Campus Safety Services at 215-204-7900.
Created: 2024-09-27
Reference: 24002308
Country: United States
State: Pennsylvania
City: Philadelphia
ZIP: 19154