Search Marketing is looking for an experienced Senior Marketing Manager to lead and manage paid search programs (i.e. Text Ads and Shopping Ads) for Amazon Exports. You will create marketing strategies to support our mission to scale the business globally - i.e. drive web site traffic, generate demand, and help grow our customer base across 200+ countries.

You will define, plan, execute, and measure paid search campaigns that drive channel revenue and new customer acquisition. You will partner with cross-functional stakeholders, both internal and external, to launch and scale new programs. The impact of this role is significant and broad, accounting for a large percentage of our KPIs.

A successful candidate will be highly analytical, resourceful, customer-focused, and will have an ability to work independently under time constraints to meet deadlines. You will have a proven track record taking on end-to-end ownership and successfully delivering results in a fast-paced and dynamic business environment. At the core of the position is thinking big about new opportunities, high attention to detail and delivering high quality results on time. This is a high-visibility position with scope for creativity and self-development. You will develop a detailed understanding of digital marketing and understand the long-term financial impact of international customer behavior trends. The role requires a highly analytical mindset as well as a curiosity to seek out new possibilities to scale across traffic channels. You should be strong at and attracted to the analytical and technical side of marketing as well as to the creative and experimental side, consistently using one to inform the other.

Key job responsibilities

- Lead execution and consistent performance of the Paid Search strategy across multi-market campaigns for Amazon Exports

- Derive insights from data; Synthesize and implement tactical improvements to campaign performance

- Define and run tests, including A/B experiments to test new vendor features and/or inform new product development

- Challenge current setup/approach, identifying new opportunities for ad types, bidding, copy, and landing experience

- Act as liaison to external and internal partners and effectively collaborate with them to support successful launches

- Write effectively to report on progress against goals and learning/insights from tests

We are open to hiring candidates to work out of one of the following locations:

Seattle, WA, USA

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience

- Experience using data and metrics to measure impact and determine improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional marketing programs

- Experience leading go-to-market for consumer software or hardware product launches

- Experience with customer segmentation, profiling, and targeting

PREFERRED QUALIFICATIONS

- Experience using any of SQL or other analytical tools for conducting data analysis

- Experience in multi-territory campaign management for e-commerce or online retail businesses

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $114,300/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.

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