Senior Analyst, Resy Partner Email & Marketing Operations
New York, New York
Employer: American Express
Industry: Marketing
Salary: Competitive
Job type: Full-Time
You Lead the Way. We've Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
You Lead the Way. We've Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.
Resy is the American Express global dining platform and sits within the USCS organization. Our mission is to connect the world's best restaurants with the world's best customers through a trusted and innovative` global SaaS platform, built on the promise of access and unforgettable experiences.
Resy's SaaS platform offers a wide range of features and functionality, managing reservations and tables, and tracking guest and restaurant data to help restaurants deliver the best hospitality to diners. Diners can discover the amazing world of restaurants thanks to our content-rich website and innovative mobile app. Our diners and Card Members are insiders, and we love having them at the table.
ABOUT THE ROLE:
Resy's B2B Marketing Team is seeking a Marketing Analyst to help effectively articulate and promote Resy & Amex's value proposition to existing restaurant partners. This person will own the B2B Content Calendar and end-to-end development of our partner eNewsletter, while also managing the execution of trigger-based email journeys across the restaurant partner lifecycle. The role will be expected to build and refine Resy B2B email and digital marketing campaigns from scratch, regularly iterating based on results, with the goal of improving restaurant partner engagement and increasing partner retention. This Marketing Analyst will also be responsible for all restaurant partner marketing operations across email and in-app messages, ensuring smooth and compliant deployments.
WHAT YOU'LL DO:
Qualifications
Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
US Job Seekers/Employees - Click here to view the "Know Your Rights" poster and the Pay Transparency Policy Statement.
If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
You Lead the Way. We've Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.
Resy is the American Express global dining platform and sits within the USCS organization. Our mission is to connect the world's best restaurants with the world's best customers through a trusted and innovative` global SaaS platform, built on the promise of access and unforgettable experiences.
Resy's SaaS platform offers a wide range of features and functionality, managing reservations and tables, and tracking guest and restaurant data to help restaurants deliver the best hospitality to diners. Diners can discover the amazing world of restaurants thanks to our content-rich website and innovative mobile app. Our diners and Card Members are insiders, and we love having them at the table.
ABOUT THE ROLE:
Resy's B2B Marketing Team is seeking a Marketing Analyst to help effectively articulate and promote Resy & Amex's value proposition to existing restaurant partners. This person will own the B2B Content Calendar and end-to-end development of our partner eNewsletter, while also managing the execution of trigger-based email journeys across the restaurant partner lifecycle. The role will be expected to build and refine Resy B2B email and digital marketing campaigns from scratch, regularly iterating based on results, with the goal of improving restaurant partner engagement and increasing partner retention. This Marketing Analyst will also be responsible for all restaurant partner marketing operations across email and in-app messages, ensuring smooth and compliant deployments.
WHAT YOU'LL DO:
- Partner with various stakeholders across the Resy Marketing and Restaurant Organizations to drive our content strategy for Resy restaurant communications, enhancing segmentation across priority cities and tiers of restaurants
- Oversee the development, execution, reporting, and iteration of the bi-weekly eNewsletter and lifecycle communications, in close collaboration with internal and external creative teams
- Build and implement a lifecycle digital + email marketing strategy to nurture existing restaurant partners and drive loyalty with Resy, under guidance from Sr. Manager of Lifecycle Marketing
- Serve as the Salesforce Marketing Cloud (SFMC) subject matter expert, overseeing the relationship with SFMC partners + internal email channel owners and acting as the deployment lead across all B2B emails
- Serve as the Gainsight channel owner, overseeing the messaging and execution of in-app messages within the Resy OS platform
- Support the development and approval process of Resy B2B marketing claims
- 2+ years of experience developing and executing marketing (specifically email marketing)
- Strong analytical skills with the ability to use data and insights to make informed decisions and drive channel innovation
- Must have a "can do" attitude towards problem solving and has demonstrated the ability to work well with new opportunities and white space
- Strong project management skills with a keen attention to detail
- Superior written and verbal communication skills
- Positive attitude, intellectual curiosity, and a desire to learn
- Salesforce Marketing Cloud experience a positive
- Passionate about the restaurant industry
Qualifications
Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
US Job Seekers/Employees - Click here to view the "Know Your Rights" poster and the Pay Transparency Policy Statement.
If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.
Created: 2024-09-26
Reference: 24018022
Country: United States
State: New York
City: New York
ZIP: 10036
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