Senior Machine Learning Engineer - GenAI , Ads Creative & Ecosystem

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

A "creative" is the ad (in the form of a short-form video) served to TikTok users, composed of video, background music, call-to-action card, post-click landing page, and other formats that get delivered to users. A quote goes "creativity is the soul of advertising", because a good ad creative is effective, yet difficult to produce, especially at the scale of TikTok advertising.

TikTok Ads Creative & Ecosystem team tackles the challenge of creating engaging and effective ad creatives at scale. Our mission is to build cutting-edge tech solutions for ad understanding, production, and optimization, empowering advertisers, creators, and partners to deliver the best creative experiences.

The team is building platforms to provide in-depth and unique AI-driven data insights to provide creative guidance to advertisers, which is the key for their ads planning and iteration. We are looking for an engineer leader with strong data application background to join our fast growing team. The engineer leader will lead the team to focus on creative insights direction, grow business understanding, build highly scalable and reliable software/infrastructure, partner across functions with global teams, and make big impacts. If you are someone who welcomes challenges, we are eager to have you on the team!

Responsibilities:
- AI-Powered Video Editor: Enhance AIGC capabilities to accelerate video editing, including multimodal, multilingual script generation, video clip recommendation and remixing, AI dubbing, and auto video enhancement and decoration.
- Automated Image/Video Generation: Develop an end-to-end system to generate images and videos based on content descriptions, creative insights, and visual references. This system will autonomously analyze and replicate trending content and employ data-driven methods to refine content strategies.
- Technology Tracking and Application: Stay abreast of the latest advancements in multimodal and generative AI, along with emerging AIGC startups. Rapidly integrate these cutting-edge technologies to continuously optimize our AI products.

Qualifications

Minimum Qualifications:
• Bachelor's degree or higher in Computer Science, Artificial Intelligence, Mathematics, Electronic Information Engineering, or related fields with deep understanding of advertising and creative tech, with a passion for AI and content creation. Ability to design impactful AI solutions aligned with business needs.
• Solid foundation in computer vision and deep learning, familiar with common algorithms and neural network structures. Proficient with training frameworks like DeepSpeed and Megatron, and acceleration techniques such as model distillation, pruning, quantization, MoE, and FlashAttention.
• Comprehensive knowledge of advanced multimodal and generative AI models and their training techniques, including models like CLIP, BEIT, CoCa, BLIP2, InstructionBLIP, Flamingo, ChatGPT, LLaMA, Qwen-VL, and StableDiffusion.
• Ability to quickly improve the quality and effectiveness of image and video creatives through adaptive methods like Prompt Engineering, pre/post-processor plugin optimization, RAG/GraphRAG, AI-Agents, and Fine-tuning.

Preferred Qualifications:
• Extensive experience in model development and AI project deployment. Expertise in multimodal classification, retrieval, content matching, and video captioning. Skilled in creating high-quality content using LLM/MLLM/AIGC technologies.
• Insight into the technical evolution roadmap and future trends in AI subfields, including audio, image, video, and natural language processing. A strong preference for candidates with top-tier publications in related areas.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2