Senior Manager, Marketing, Garnier Skin

Senior Manager, Marketing - Garnier Skin

Job: Senior Manager, Marketing - Garnier Skin

Position type: Permanent

Employment type: Full - Time

Location: New York - New York

Country/Region: USA

Overview:

This position is responsible for driving brand growth by developing innovative strategies and go-to-market plans for the micellar brand with new launches and cores businesses through executional excellence. In addition, the Marketing Senior Manager primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough communications, data-driven marketing and build strategic priorities. Other responsibilities include but are not limited to performing business & competitive analyses, media planning and spend review, marketing budget/financial control, and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand.

Job Responsibilities:

New Product Launches:

• Ownership and responsibility for supervising entire go to market process and timelines across multiple launches partnering with cross functional teams (brand activation, social, media, education, etc)

• Participate in selling in projects to management at large

• Generate long term strategic development

• Partner with Revenue Growth Management, Finance, and Brand Activation Lead on new product pricing strategy

• Collaborate with Creative on launch materials including displays and merchandising

Strategy & Planning:

• Drive the research, analysis, category trends and insights to develop long term strategy

• Oversee plan development and create vision for the business, while ensuring executional excellence

• Contribute to total eye category strategy / plans

• Partner with global team (DMI) to influence new product development and base business optimizations based on data, portfolio competitive gaps and strong consumer insights

Financial P&L and Forecasting:

• Ownership of entire forecasting process

• Understand and manage financial implication of forecast

• Own accuracy of all budgets and roll up of total category with finance

• Manage budget allocation between spending buckets and brands with peers

Promotions/Advertising / Media:

• Work intimately with agencies and internal partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations

• Influence media recommendation and direction

• Provide US consumer centric feedback to global team during creative campaign development

Team and Meeting Management:

• Ensure team development and positive morale

• Foster collaboration within the team and with our core partners (DMI, commercial, finance, etc)

• Recruit and retain employees

• Effectively manage, train and develop 1 direct report

• Recommend organizational structure changes and enhancements

• Represent Micellar in core meetings

Job Requirements:

Education/Experience:

• BA degree required.

• 5 + years of Industry related marketing work experience (consumer package goods or beauty)

• Prior experience in Operational Marketing

• Experience successfully launching and managing a new product or renovation through its entire life cycle

• Experience working collaboratively with R&D and product development teams on new products or renovations

Competencies/Skills:

• Demonstrated L'Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator

• Brand Administration: create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and management

• Market Research: ability to read and interpret research data

• Leadership: Demonstration of leadership with team; support departments and customers

• Strong Project Management Skills and attention to detail

• PC Proficiency (Microsoft Suite)

• Information & Data management

• Rigorous quantitative data analysis skills

• Prioritization & Organization Skills

• Strong Interpersonal Skills (written and oral)

• Strong appreciation for our business / sensitivity to product cat

Senior Manager What's In It For You:

• Salary Range: $ 119,900- $170,800

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

• Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)

• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)

• Employee Resource Groups (Think Tanks and Innovation Squads)

• Access to Mental Health & Wellness Programs

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.