Senior Manager, Sports Marketing

The Sr. Sports Marketing Manager (SSMM) drives the development and leads the execution of the regional Sports Marketing initiatives. Through events, athletes, the SSMM builds local and regional brand affinity while paying into Red Bull's relevant global and national strategies.



RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• 
  
  ATHLETES AND INFLUENCERS
  
  
  Establish a rich network in regional sports scenes to maintain awareness of latest sports trends and scenes
  
  Identify locally relevant athletes' stories and help create opportunities to amplify their reach within the region and nationally
  
  With Athlete Marketing Managers and the National Athlete Marketing team, identify, develop and build relationships with local athlete talent
• 
  
  EVENT INITIATIVES & PROJECTS
  
  
  Influence and contribute to the annual Region Sports Marketing Business Plan
  
  Lead the project management and execution of local Red Bull Sports Marketing events
  
  Use knowledge of local sports scenes and sports landscape to inform development of new event concepts
  
  Oversee regional Sports Marketing resources to maximize the impact of local events.
  
  Support Athlete and Event Marketing Managers with accomplishing athlete projects and sport events
• 
  
  GAMING
  
  
  Work with Gaming team colleagues to identify opportunities in the region to reach the gaming consumer and bring the brand to life through gaming events, players, and the community.
  
  Build a network in the gaming communities to build relevance and frequency of touchpoints with the gamer following national strategies.
• 
  
  COLLABORATION & DISCOVERY
  
  
  Lead and partner with Sales, Event Logistics, and Event and Athlete Marketing Managers to ensure quality planning all Sports Marketing activities in the region
  
  Identify relevant branded and non-branded sports content and stories for our owned and shared media channels
• 
  
  PEOPLE MANAGEMENT
  
  
  Find and hire the right people to lead regional Sports Marketing projects
  
  Manage direct reports towards annual regional goals
  
  Promote a culture by focusing on individual, strengths-based development
  
  Identify and train employees for succession opportunities
  
  Provide direct and productive feedback to help maintain quality performance
  
  Create a culture that rewards effort and execution following Red Bull's values

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 7+ years of experience in Marketing with a focus on sports, athletes, and consumers
• An understanding of traditional and non-traditional brand marketing strategies
• A history of thoughtful execution of creative ideas
• Experience identifying different sports trends and scenes on a regional and national level
• Large budget management experience
• Knowledge of marketing communications and storytelling with an emphasis on content

• Travel 30-40%
• Permanent
• Benefits eligible

WHERE YOU'LL BE BASED

AtlantaGeorgia, United States

United StatesRed Bull North America



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