Senior Marketing Manager, Portfolio Planning, Prime Video Marketing
Culver City, California
Prime Video brings together the world's best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a home for buzzworthy original content, including The Boys, Reacher, Summer I Turned Pretty and Saltburn, we also serve as an entertainment destination to view live sports, watch other streamers, rent/purchase titles, and dive into our extensive library of content. Extending beyond the Prime Video platform, Amazon provides a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a uniquely positioned place to develop and grow professionally.
Prime Video Marketing is seeking a Senior Marketing Manager to own the development of the marketing portfolio plan, providing a service level view of Prime Video's campaign priorities across content, brand, and sports for a rolling 12-months. With a bird's-eye view, this candidate will be responsible for identifying opportunities and addressing challenges within the portfolio mapping to deliver against marketing goals and maintain audience journeys. A strong candidate will have a foundational understanding of marketing strategy development and channel planning. They are comfortable working autonomously, yet effective at partnering cross-functionally with internal and external stakeholders. Success is dependent on the candidate having a critical eye on the near future, using marketing levers to drive business outcomes.
Key job responsibilities
• \tSteward the development of the marketing portfolio plan, sourcing input from decentralized marketing teams to provide leadership a comprehensive view of all marketing initiatives
• \tOwn the dissemination of the portfolio plans to key stakeholders, providing an understanding of a campaign's role within the larger portfolio to inform campaign specific plan development
• \tParticipate in weekly and monthly optimization forums, representing service level considerations for changing inputs, marketplace factors, and platform/campaign performance
• \tManage portfolio plan documentation and routine refreshes, including a roadmap at a weekly grain that captures content, campaign, and channel level details
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience driving direction and alignment with cross-functional teams
- Experience communicating results to stakeholders
- Experience developing executive level summaries with a high attention to detail
PREFERRED QUALIFICATIONS
- Experience communicating results to senior leadership
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Prime Video Marketing is seeking a Senior Marketing Manager to own the development of the marketing portfolio plan, providing a service level view of Prime Video's campaign priorities across content, brand, and sports for a rolling 12-months. With a bird's-eye view, this candidate will be responsible for identifying opportunities and addressing challenges within the portfolio mapping to deliver against marketing goals and maintain audience journeys. A strong candidate will have a foundational understanding of marketing strategy development and channel planning. They are comfortable working autonomously, yet effective at partnering cross-functionally with internal and external stakeholders. Success is dependent on the candidate having a critical eye on the near future, using marketing levers to drive business outcomes.
Key job responsibilities
• \tSteward the development of the marketing portfolio plan, sourcing input from decentralized marketing teams to provide leadership a comprehensive view of all marketing initiatives
• \tOwn the dissemination of the portfolio plans to key stakeholders, providing an understanding of a campaign's role within the larger portfolio to inform campaign specific plan development
• \tParticipate in weekly and monthly optimization forums, representing service level considerations for changing inputs, marketplace factors, and platform/campaign performance
• \tManage portfolio plan documentation and routine refreshes, including a roadmap at a weekly grain that captures content, campaign, and channel level details
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience driving direction and alignment with cross-functional teams
- Experience communicating results to stakeholders
- Experience developing executive level summaries with a high attention to detail
PREFERRED QUALIFICATIONS
- Experience communicating results to senior leadership
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Created: 2024-09-15
Reference: 2774568
Country: United States
State: California
City: Culver City
About Amazon
Founded in: 1994
Number of Employees: 1600000
Website: https://www.amazon.com/
Career site: https://www.amazon.jobs/en/
Instagram: https://www.instagram.com/amazon/
LinkedIn: https://www.linkedin.com/company/amazon/
Facebook: https://www.facebook.com/Amazon
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