JOB SUMMARY:

The Senior Marketing Technology Specialist reports to the Marketing Technology Manager and has expertise in the digital intersection of marketing and technology. This includes the development, implementation, and management of marketing technology solutions and capabilities in support of marketing initiatives across digital and offline touchpoints. Working with our marketing partners, this person will support the execution of the MarTech roadmap and work with our delivery partners and vendors to enable, utilize, and expand our MarTech capabilities.

As marketing solutions and capabilities continue to evolve, the Senior Marketing Technology Specialist will keep current, help our marketing team remain educated, and ensure maximum adoption of the capabilities enabled. This person will support the MarTech Manager in working with our marketing team to ensure the appropriate capabilities exist and the appropriate performance indicators are defined and managed to remain on target with continuously improving marketing's effectiveness.

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES:

Provide day to day technical support to the global marketing team on all marketing technology by overseeing and prioritizing the requests from stakeholders and monitor and report on status.

Accountable for the ongoing support of the Qualified chat bot platform including but not limited to platform updates, working closely with sales leadership on new experiences, training, updates to processes, governance, QBR oversight, Monthly reporting against KPI’s and goals, etc.

Define new projects based on additional feature/functionality in existing technology to ensure full usage and adoption across marketing.

Continually optimize and re-define the technology selection process with oversight from the Marketing Technology Manager ensuring we are following best practices for vendor selection and onboarding from requirements gathering, to vendor scoring, to determining potential ROI for each platform.

Develop and manage the execution of new hire onboarding programs as additions to our technology stack, updates and revisions to existing technology documentation, and communicating the changes to the larger team.

Per the roadmap define the business case, justification and requirements for new initiatives including identifying the ROI/KPI’s to be used to measure success

Gather, review, and present information about current systems in place (e.g. pricing/cost to maintain, contractual milestones, use cases past/current/future, opportunities to cut costs)

Consult and troubleshoot a variety of issues that are submitted or found in monitoring efforts, to ensure data integrations, feature/functionality, flows of contact and lead information, etc., is all working optimally.

Perform routine health checks, auditing overall usage and adoption, governance reporting, data accuracy and completeness to ensure marketing and sales efforts are maximized across the entire technology stack.

Work cross functionally within the operations function to support the Sr Manager Web & Digital Experiences to source new technologies for the web properties and ensure it is fully integrated as necessary to new and existing technologies

Configure 3rd party API integrations to facilitate automated bi-directional data transfers depending on defined system and data flows.

Evangelize, train, and embed the understanding of the MarTech tools into the marketing teams

Manage vendor implementations and delivery of MarTech solutions as instructed by the Marketing Technology Manager.

Establish and maintain governance practices for MarTech solutions with support from the Marketing Technology Specialist.

Have a proactive role in continually reviewing and improving processes to streamline the marketing’s scalability and overall effectiveness.

Ensure all systems have correctly documented workflow and systems processes.

Oversee the deployment of new technologies by creating user flows, documentation, and conducting training that educates the marketing organization on the new solution or enhancements to existing platforms.

Help develop roadmap for implementation and training required for technology optimization and growth plans.

Participate as the main point of contact with the vendor CSM’s and our internal stakeholder to ensure overall compliance and governance of the technologies

Monitor current vendor roadmaps and acquisitions to ensure we are fully leveraging the platforms for maximum ROI.

Seek opportunities for optimization and growth of technologies and services across all marketing channels

Collaborate with the wider Marketing Operations team to develop training plans and facilitate training on new marketing technologies and processes

KNOWLEDGE, SKILLS AND ABILITIES:

Knowledge of the MarTech application landscape and experience in managing the integration of marketing application solutions across an organization’s MarTech landscape

Strong technical aptitude and demonstrated ability to translate information to non-technical individuals

Track record of the ability to maintain a high level of productivity while managing multiple competing priorities and work effectively under the pressure of time constraints in a fast-paced, complex, collaborative, and team-oriented environment.

Ability to work in a matrix environment partnering with multiple functions and geographies is essential to succeed in this position

Demonstrates critical and strategic thinking skills and is solution-oriented and flexible in their approach

Exceptional problem-solving skills and learning aptitude.

Creative and technical thinker who researches, identifies, and adapts the latest marketing technology trends

Ability to shift focus quickly and effectively from one project to the next, and from a supporting to a managing role.

Comfortable with having technical conversations and presenting the information to non-technical business users

Passion and commitment for customer success

Strong organizational and communication skills and a keen attention to detail

EDUCATION AND TRAINING:

BA/BS in marketing, business administration, or another related field

4+ years’ experience working in a marketing role, focused on technology and process management

4+ years of experience managing technology platforms, integrations, migrations, projects, documentation and roll out

Working knowledge of some of the following: digital asset management tools, content experience platforms, Social Media platforms (Hootsuite, Everyone Social), analytics tools, webcast platform tools, content management platforms, Account Based Marketing Platform (6sense), chat bot applications (qualified), project management applications (Smartsheet), marketing automation systems, and other marketing technology/solutions.

Previous professional experience with HTML, CSS, JavaScript nice to have

Strong project management experience in SCRUM/AGILE methodologies preferred; you can clearly define your project goals, identify the stakeholders, timeline, phases and documentation that you need and push a project forward

Excellent written and verbal communication skills

Strong organizational skills and the ability to effectively manage multiple projects at one time

Other Qualifications:

The Winning Way behaviors that all Client employees need in order to meet the expectations of each other, our customers, and our partners.

Communicate with Clarity - Be clear, concise and actionable. Be relentlessly constructive. Seek and provide meaningful feedback.

Act with Urgency - Adopt an agile mentality - frequent iterations, improved speed, resilience. 80/20 rule – better is the enemy of done. Don’t spend hours when minutes are enough.

Work with Purpose - Exhibit a “We Can” mindset. Results outweigh effort. Everyone understands how their role contributes. Set aside personal objectives for team results.

Drive to Decision - Cut the swirl with defined deadlines and decision points. Be clear on individual accountability and decision authority. Guided by a commitment to and accountability for customer outcomes.

Own the Outcome - Defined milestones, commitments and intended results. Assess your work in context, if you’re unsure, ask. Demonstrate unwavering support for decisions.