Senior Product Manager, Client Incentive Product

San Jose, California


Employer: TikTok
Industry: Commercial product (ads)
Salary: Competitive
Job type: Full-Time

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us!

About the team
TikTok periodically offers incentives to accelerate the adoption of and investment in TikTok 's advertising products, and to help partners build new capabilities to serve their customers. These incentives are offered to participating advertisers and advertising agencies who are qualified.
Incentives to advertiser and agency participants may include:
- cash payments
- discounts on standard pricing
- Coupons or ad credit used for free impressions/clicks
- access to special inventory

To drive this, TikTok has built an in-house incentive system that covers the entire process of customer incentive. From policy planning, program release, customer sign up, incentive distribution and effect analysis. This allows us to deeply understand the advertisement market in different regions. Also allows us to understand sales strategy for advertisers and agencies while empowering our global strategy and managerial teams to have strategic collaboration with clients.

As the product manager on the global transaction team, you will spearhead solutions in conjunction with global strategy, growth, finance and operations to maximize the potential of TikTok's in-house Incentive System. You will be driving business revenue growth and supporting global business needs.

Responsibilities
- Owner of the success of the incentive product. Playing a key role in helping strategy and managerial teams formulate and implement effective customer incentive policies to ensure the effect of customer incentives
- Build a product strategy and roadmap, provide feature development PRDs based on data-driven analysis, competitor research and user insights
- Drive the development of innovative solutions and influence a wide breadth of key decision makers, cross-functional partners, and engineering to achieve business output
- Initiate and deliver innovative business solutions, introducing concepts and roadmaps to key decision makers and senior management to address their business issues and needs
- Earn the trust of engineering teams through a strong technical acumen, detailed PRDs that clearly articulate decision making, and data-driven analysis

Qualifications

Minimum Qualifications
- 3+ years of product management experience
- Product design:Expert in system architecture design, being able to convert complex technical designs into easy-to-use product functions in a simple and clear way
- Problem identification: Strong data analysis capabilities and logical thinking abilities, and be able to discover problems and opportunities from the data
- Critical thinking: The ability to analyze and discuss claims, beliefs and problems by using logical principles, strict standards of evidence and cautious reasoning
- Collaboration: You have exceptional skills in stakeholder management and have demonstrated success in collaboration with multiple cross-functional and global teams to launch products.
- User focus: Prioritizing business users with a relentless commitment to user needs and experience

Preferred Qualifications
- Experience building highly technical and complex solutions in similar companies or industries such as commercial growth systems, Rebate/ coupon management systems, discount and pricing systems
- Bilingual in Mandarin to provide coverage for clients/stakeholders in the Chinese market.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Created: 2024-06-07
Reference: A246752
Country: United States
State: California
City: San Jose
ZIP: 95118