Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us!

TikTok's Lead Ads team is part of the TikTok Monetization Product organization and is responsible for building lead generation solutions that enable businesses to create seamless interactions with their customers while ensuring our community feels comfortable and safe on the platform. This team aims to provide intuitive, simplified solutions that grow advertiser activation, retention and ARPA via enhanced delivery experience, performance and higher ROI.

Responsibilities:
- Responsible for the Tiktok global monetization product Lead ads strategy, responsible for business income and advertising delivery effect
- Understand the marketing needs of typical global lead clients, advertiser delivery strategy and attribution methods, such as 3P landing page signal upload processing logic, typical lead industry customer marketing scenarios in North America
- Responsible for optimizing the advertising strategy of lead advertising and exploring industrial solutions;
- Responsible for the signal iteration of the 3P landing page of lead ads, and solved the key problems of users in the user journey of lead ads
- Responsible for product planning in the field, able to coordinate resources and manage projects across teams, promote the implementation of planning, and be responsible for the results.

Qualifications

- Bachelor degree or above, more than 3 years of commercial product experience is preferred, computer, mathematics, statistics major is preferred
- can continuously optimize the delivery strategy and product capabilities, improve the user and customer experience, quickly trial and error to give the best solution
- Good logical thinking ability, business understanding ability and fast learning ability
- Sensitive to customer experience, have experience in promoting the development of products 1-10, and have basic operational thinking
- Independent thinking, able to flexibly adjust strategies in complex environments and promote the smooth progress of projects

Preferred Qualifications:
- Fluency or proficiency in Mandarin, for product launches and communication with external stakeholders

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2