SMB Lead Ads Product Marketing Manager - San Jose, California
San Jose, California
Employer: TikTok
Industry: Product ops
Salary: Competitive
Job type: Full-Time
Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the team:
As part of the Monetization Product, the SMB Vertical Product team is focused on helping to build products that enable small to medium-sized advertisers on TikTok's ad platform. We're seeking an experienced Product Marketing Manager, responsible for driving adoption of Lead Generation Ads.
Responsibilities
- Customer-centric market strategy: Develop and execute a robust go-to-market strategy for Lead Generation Ads, aimed at increasing product adoption, user satisfaction, and market penetration.
- In-depth customer interviews: Conduct interviews with customers to understand their needs, challenges, and preferences. Translate these insights into actionable strategies that align with our product development.
- Data-driven decision making: Utilize both quantitative and qualitative data to gain a deep understanding of market trends, customer usage patterns, and the overall adoption process. Employ this data to inform and enhance go-to-market strategies.
- Collaboration: Work closely with product development, sales, and customer success teams to ensure a unified approach in go-to-market plans and customer engagement strategies.
- Market research: Study market trends, customer needs, and competitor strategies to position our products effectively and innovatively in the market.
Qualifications
Minimum Qualifications:
- 5+ years of professional experience in product marketing, product development or related fields. Experience in advertising a major plus. Experience with SMB segment a plus.
- Demonstrated ability to take extreme ownership of projects. Show resilience, don't take 'no' for an answer. Work well with ambiguity.
- Strong written and verbal communication skills and the ability to influence others without authority.
- Strong expertise in data analytics tools like SQL. Ability to draw actionable insights independently.
Preferred Qualifications:
- Customer-Centric and empathetic.
- Can work with global teams across different time zones.
- Be curious.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the team:
As part of the Monetization Product, the SMB Vertical Product team is focused on helping to build products that enable small to medium-sized advertisers on TikTok's ad platform. We're seeking an experienced Product Marketing Manager, responsible for driving adoption of Lead Generation Ads.
Responsibilities
- Customer-centric market strategy: Develop and execute a robust go-to-market strategy for Lead Generation Ads, aimed at increasing product adoption, user satisfaction, and market penetration.
- In-depth customer interviews: Conduct interviews with customers to understand their needs, challenges, and preferences. Translate these insights into actionable strategies that align with our product development.
- Data-driven decision making: Utilize both quantitative and qualitative data to gain a deep understanding of market trends, customer usage patterns, and the overall adoption process. Employ this data to inform and enhance go-to-market strategies.
- Collaboration: Work closely with product development, sales, and customer success teams to ensure a unified approach in go-to-market plans and customer engagement strategies.
- Market research: Study market trends, customer needs, and competitor strategies to position our products effectively and innovatively in the market.
Qualifications
Minimum Qualifications:
- 5+ years of professional experience in product marketing, product development or related fields. Experience in advertising a major plus. Experience with SMB segment a plus.
- Demonstrated ability to take extreme ownership of projects. Show resilience, don't take 'no' for an answer. Work well with ambiguity.
- Strong written and verbal communication skills and the ability to influence others without authority.
- Strong expertise in data analytics tools like SQL. Ability to draw actionable insights independently.
Preferred Qualifications:
- Customer-Centric and empathetic.
- Can work with global teams across different time zones.
- Be curious.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
Created: 2024-09-22
Reference: A100998
Country: United States
State: California
City: San Jose
ZIP: 95118
Similar jobs:
-
Digital Marketing Manager (7555U) #72907
Berkeley University of California in Berkeley, California💸 $98600.00 per year -
Growth Marketing Manager - Seller Growth
Meta in Menlo Park, California -
Fitness+ Experiences - Social Media Marketing Manager
Apple in Santa Monica, California -
Marketing and Communications Manager - Hybrid - 131994
University of California San Diego in La Jolla, California💸 $77000 - $120000 per year -
TikTok Shop - Product Marketing Manager, Feeds Recommendation
TikTok in San Jose, California -
Marketing Strategic Planning and Operations Manager, AI
Meta in Menlo Park, California -
Marketing Analytics Manager, Platforms and Ecosystems Marketing
Google in Mountain View, California💸 $108000 - $158000 per year -
Temporary In-House Marketing Manager
Wyndham Destinations in Windsor, California -
Product Marketing Manager, Ads Platform - MPO - San Jose
TikTok in San Jose, California -
Partner Marketing Manager
Solomon Page in Santa Monica, California -
Marketing Technology Manager, Business Marketing
Meta in Menlo Park, California -
Senior Brand Marketing Manager, Prime Video - TVOD
Amazon in Culver City, California💸 $106400 per year -
PEPI Manager - Commercial Excellence Sales & Marketing (Open to all US locations)
Alvarez & Marsal in Los Angeles, California💸 $125000 - $190000 per year -
Product Marketing Manager - Prescription Smart Glasses / AR and Payer Strategy
Meta in Los Angeles, California -
In-House Marketing Assistant Manager
Wyndham Destinations in San Diego, California -
Sr. Marketing Manager, Wondery
Amazon in Culver City, California💸 $106400 per year -
Product Marketing Manager, Future Glasses
Meta in Los Angeles, California -
Business Manager, Amazon MGM Studios Marketing
Amazon in Culver City, California💸 $125500 per year -
Senior Marketing Manager IC- Mid Market
Intuit in Mountain View, California -
Marketing Operations Manager, Marketing Tools \u0026 Processes, Amazon Employer Brand
Amazon in Los Angeles, California💸 $112800 per year