Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in data science, data analytics, or social media intelligence and analytics.
• 3 years of experience analyzing social and earned media data from industry-leading social listening software and databases (e.g., Brandwatch, Cision, Meltwater, Talkwalker, Sprinklr, Tubular, and similar).

Preferred qualifications:

• Experience coordinating interdisciplinary response efforts across marketing, PR, legal, etc, including background in issues/crisis management or public affairs.
• Understanding of online communities, influence networks, and digital reputation dynamics, with a passion for AI technology and a keen sense of key voices influencing these topics.
• Exceptional written and verbal communication skills to simplify and convey data-driven narratives.
• Track record exercising mature judgment and implementing scalable processes at complex, heavily matrixed fast-paced global organizations.
• Willingness to work flexible hours to provide coverage out of traditional hours.

About the job

Brand Studio is focused on building the Google brand. By combining user insights, strategic thinking, beautiful design and storytelling, our team creates a wide range of work that drives Google's reputation for being helpful to people, businesses, and communities. Our work also aims to build advocacy and trust in the brand. To achieve that, we're a multidisciplinary team of marketers, strategists, insights specialists, creatives, producers, and engineers who work together to create exceptional marketing.

As the Social Intelligence Manager, you will be responsible for leading Google's Global Social Rapid Response and Reputational Risk sensing program.

Working cross-functionally and with executive stakeholders, you will assess trends, determine audience perceptions, and identify real-time issues using social media analytics in an effort to advise marketing and business decisions. You will also manage the implementation of a 24/7 operational model that includes developing frameworks for quantifying and assessing risk. This model will be supported by agency partners but may necessitate on-call hours. When issues or opportunities are identified, you will coordinate across marketing, communications, legal, and other teams to surface and respond.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $137,000-$202,000 bonus equity benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .

Responsibilities

• Manage the rapid identification, data gathering, assessment, and communication of recommendations.
• Develop and implement frameworks for quantifying and assessing risks and opportunities identified on social platforms.
• Assess incoming brand opportunities on social media and provide a clear communications strategy recommendation on when/how to respond with effective presentation of findings at multiple levels of stakeholders.
• Work with large, complex social and digital data sets. Solve difficult, non-routine analytics problems, applying advanced methods as needed and conducting end-to-end analysis that includes data gathering and requirements specification, analysis, and presentation.
• Work with our global agency partners to develop a full 24/7 coverage plan globally to enable and create global scale.