Specialist, Collegiate Marketing

The Specialist, Collegiate Marketing executes the student marketing strategies for the US reporting to the Manager of Collegiate Marketing based onsite in Santa Monica, CA headquarters. You will contribute to the planning and execution of US-wide projects, driving brand awareness and relevance amongst our core target audience and the future consumer on/around campus. You will apply insights and create the most effective programming for the US-consumer, working with the Global HQ team. Also, you will project manage collegiate activations, focused on building unique value to the US consumer and scale across the US. The Specialist is an important member of the Marketing team and will work cross-functionally to bring the full marketing mix to life in the collegiate space across the US - including sport, culture, communications, and the Red Bull Media Network. You are also responsible for being a partner to the Region teams, ensuring quality execution and innovation across all activations.



RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• 
  
  COLLEGIATE PROJECT MANAGEMENT
  
  
  Support the project management of collegiate marketing activations and Global Brand Projects each year, confirmed in the business plan
  
  Define and oversee the collegiate project principles, from project to post-mortem, ensuring successful kick-offs, premium execution and that key success measurements are understood and achieved
  
  Evaluate latest and relevant entry-point consumer (EPC) trends and technologies, identifying opportunities for the Region teams to reach consumers in new ways and through new channels
  
  Develop and communicate key standards for success to drive impact with our EPC, enforcing consistency through each project plan
  
  Be an expert on the collegiate EPC, working with cross-functional counterparts to define opportunities with this audience
• 
  
  STAKEHOLDER MANAGEMENT
  
  
  Collaborate across departments to build value and scale in all collegiate projects and programs
  
  Work with key stakeholders to ensure the interests of Red Bull collegiate marketing are met; Identify other departmental projects and properties (Sales, Shopper Marketing, Culture Marketing, Creator Network, Brand Comms...etc) that have collegiate possible effects
  
  Manage National programs and build trust with regional leadership to secure support of Santa Monica strategy and tactics through year
  
  Guide collaboration between Consumer Collecting, Region teams and Santa Monica stakeholders
  
  Align with Brand Marketing Region teams on KPIs per projects, with clear goals identified at the inception of the project
• 
  
  CONSISTENCY AND QUALITY EXECUTION
  
  
  Provide guidance to the Region field teams to drive quality execution and premium output
  
  Partner with the region teams to provide coaching on the execution of national collegiate programs
  
  Develop communication tools and activation assets per BP plans to promote and ensure quality execution
  
  Partner with the global and national consumer collecting stakeholders to outline standards for the US
  
  Share best practices with the US Business Units and Global Student and Field Marketing team
  
  Conduct market visits to gain Region field execution insight and provide guidance and coaching

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 1-3 years marketing experience
• Experience leading cross-functional teams, including project management (planning & prioritization)
• Experience applying consumer insights and translating learning into action
• Experience navigating through a matrixed organization
• Experience with large meeting facilitation and presenting
• Creative mind with the ability to see the "big picture"
• Sound strategic thinking capabilities
• "Can do" mentality
• Education requirements
• Bachelor's Degree required
• Language requirements
• Fluent in English, additional languages an advantage
• Travel
• Up to 25%

• Travel 20-30%
• Permanent
• Benefits eligible

WHERE YOU'LL BE BASED

Santa MonicaCalifornia, United States

United StatesRed Bull North America



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