Sr. Associate/Associate Brand Building Manager, Dixie PRO

Your Job

Georgia-Pacific, Dixie® Consumer Products is seeking an Sr. Associate/Associate Brand Building Manager to provide marketing support for the Dixie® Away from Home/B2B market including the plates, bowls, cups, cutlery, napkin, wiper, and food wrap categories. This position is based out of Atlanta and a member of the One Dixie Marketing team, focused on leveraging the iconic Dixie brand to support the Retail and Professional businesses.

The ABM, Dixie Pro will lead marketing and brand building activities for the Dixie Away from Home/B2B products and initiatives. Lead execution and adoption of the One Dixie Masterbrand strategy and portfolio strategy while supporting the category and sales teams to profitably drive the businesses. Build cohesive and consistent Dixie content including: sales collateral, marketing content, ecommerce, packaging, and surface design to drive the businesses. Consult with the business teams on leveraging the Dixie brand for innovation and cross-brand GP Pro marketing initiatives. Work collaboratively with the Dixie Away from Home/B2B Category and Sales teams, GP Pro integrated marketing team, and the internal agencies.

A successful candidate will have:

• Strong communication and organizational skills; ability to manage multiple priorities; influence and gain support from peers and leaders in multiple areas of the organization.
• Strong critical thinking skills
• Principled entrepreneurship with a strong sense of ownership to drive projects
• Sense of urgency, customer focus, and developing relationships with both sales and capability teams
• Background in AFH/B2B business preferred.
• Digital acumen a plus

What You Will Do

• Build brand strategy and brand architecture adoption plans within the Away from Home and B2B business
• Develop and execute cohesive packaging and surface design plans that consistently drive the brand
• Collaborate with GP Pro integrated marketing team and internal agencies to develop brand collateral and materials that support the business
• Consult on innovation projects and cross-brand initiatives that involve the Dixie brand
• Assess Away from Home and B2B marketing investment needs
• Frame opportunities using DMF critical thinking and the challenge process
• Understand market and competitive landscape to identify brand opportunities

Who You Are (Basic Qualifications)

• 3 years of experience in sales, marketing, product management or related field

What Will Put You Ahead

• Experience leading projects
• Customer or sales interaction experience
• Data analysis experience
• Marketing or agency experience
• AFH/B2B (away from home/business to business) experience

At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

Hiring Philosophy

All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here .

Who We Are

At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.

Our Benefits

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.

Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.

Equal Opportunities

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information.

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