Sr. Manager, Brand Marketing

Reporting to the Director of Marketing, you will lead regional brand marketing efforts designed to win new consumers to the Red Bull franchise, increase product usage of current consumers and strengthen brand love. You will embody our commitment to giving a local face to the global brand by developing beverage marketing plans informed by insights and coaching their teams of Brand Marketing Managers (BMMs) towards outstanding execution.



RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• 
  
  CONSUMER INSIGHTS
  
  
  Be the eyes, ears, and voice of the consumer, using your understanding of regional insights, demographics, and psychographics to influence marketing programs
  
  Leverage local sales data, usage statistics and consumer insights to identify volume driving product opportunities
• 
  
  PRODUCT MARKETING
  
  
  Build a local '360' marketing plan that increases brand awareness and product usage through occasions (work, study, fitness, gaming) and choice
  
  Protect brand equity by ensuring all local brand/beverage efforts are implemented following national/global strategy and guidelines
  
  Help engage current and next-generation consumers through sampling and collegiate marketing programs by coaching your team of Brand Marketing Managers (BMM's)
  
  Lead collaboration with regional Sports, Culture, and Communications teams to improve outcome of brand projects
  
  Develop appropriate, relevant, and measurable Brand Marketing goals for the region
• 
  
  WIRING OF RETAIL
  
  
  Leverage national programming to increase sales in regional retail accounts and create custom retail programming.
  
  Collaborate with regional Sales team leads to promote consumer engagement at retail
  
  Lead retail activation strategy for the region, acting on insights garnered from different sources
• 
  
  TEAM MANAGEMENT
  
  
  Manage Brand Marketing budgets for the region while coaching BMM's and ensuring efficient and responsible Consumer Collecting spends
  
  Live the Brand Marketing standards (innovation, calculated risk-taking, and integrity) and lead by example
• 
  
  ADVERTISING
  
  
  Help develop local advertising plans and implement them, ensuring Global and US standards are met
  
  Work with the Santa Monica Advertising team and our Media and Creative agencies and follow established processes to achieve impactful campaigns on time and on budget

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 7+ years of brand marketing experience
• Experience in consumer marketing and retail activation
• Knowledge of digital and social media
• Experience curating and implementing strategies in local markets
• Experience managing successful teams and growing talent
• Experience managing budgets and working with traditional and non-traditional brand marketing strategies
• Bachelor's degree or equivalent work experience
• Must be fluent in English, additional language skills an advantage

• Travel 20-30%
• Permanent
• Benefits eligible

WHERE YOU'LL BE BASED

MinneapolisMinnesota, United States

United StatesRed Bull North America



JOIN THE TEAM