Reporting to the Director of Marketing, you will lead regional brand marketing efforts designed to win new consumers to the Red Bull franchise, increase product consumption of current consumers and strengthen brand love. Sr. BMMs embody our commitment to giving a local face to the global brand by developing beverage marketing plans informed by insights and coaching their teams of Brand Marketing Managers (BMMs) towards outstanding execution.



RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• 
  
  CONSUMER INSIGHTS
  
  
  Be the eyes, ears, and voice of the consumer, leveraging your understanding of regional insights, demographics, and psychographics to influence marketing initiatives
  
  Leverage local sales data, consumption statistics and consumer insights to identify volume driving product opportunities
• 
  
  PRODUCT MARKETING
  
  
  Build & lead a local '360' marketing plan that increases brand awareness & product consumption through occasions (work, study, fitness, gaming) and choice
  
  Protect brand equity by ensuring all local brand/beverage efforts are executed in line with national/global strategy and guidelines
  
  Support the engagement of current and next generation consumers through sampling & collegiate marketing programs by coaching & developing BMMs
  
  Lead collaboration with regional Sports, Culture, and Communications teams to optimize outcome of brand initiatives
  
  Develop & communicate appropriate, relevant, and measurable Brand Marketing objectives for the region
• 
  
  WIRING OF RETAIL
  
  
  Leverage national programming to drive sales in regional retail accounts and create custom retail programming when necessary Frequently collaborate with regional Sales team leads to drive consumer engagement at retail
  
  Lead retail activation strategy for the region, acting on insights garnered from disparate sources
• 
  
  LEADERSHIP & MANAGEMENT
  
  
  Closely manage Brand Marketing budgets for the region while coaching BMMs and ensuring efficient & responsible Consumer Collecting spends
  
  Live the Brand Marketing standards (sense of urgency, innovation, calculated risk-taking, and integrity) and lead by example
• 
  
  ADVERTISING
  
  
  Help develop local advertising plans and implement them, ensuring Global and US standards and best practices are met
  
  Work with the Santa Monica Advertising team and RBNA Media and Creative agencies and follow established processes to achieve impactful campaigns on time and on budget

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 7+ years of brand marketing experience
• Strong experience in consumer marketing and retail activation, preferably in a CPG environment
• An understanding and working knowledge of digital and social media
• Experience curating and implementing strategies in local markets
• Use insights and partner with accounts to build local programs that grow consumption
• Experience managing successful teams and growing talent
• Experience managing budgets and working with traditional and non-traditional brand marketing strategies

• Travel 20-30%
• Permanent
• Benefits eligible

WHERE YOU'LL BE BASED

PhiladelphiaPennsylvania, United States

United StatesRed Bull North America



JOIN THE TEAM