The Sr. Manager of Brand Planning & Operations is responsible for leading the facilitation and development of the annual brand marketing business planning process as well as the mid to long term strategic plan. The Sr. Manager will be a critical driver in helping to increase household penetration, drive volume and expand market share of Red Bull products. The Sr. Manager will also be responsible for the development of strategic recommendations to support the Brand Leadership team's decision making across brand departments.



RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• 
  
  BRAND PLANNING & OPERATIONS
  
  
  Leverage synthesized market research, consumer insights, brand health metrics, company analytics, and progress reports to drive the development of the annual business plan and mid to long-term strategy
  
  Own the definition of brand strategic recommendations as part of the brand planning process, bringing together insights from each of the brand functions into a cohesive, clear and concise story for all annual planning deliverables
  
  Identify consumer and business opportunities across brand marketing and provide recommendations rooted in qualitative and quantitative analysis to drive action amongst all brand pillars
  
  Lead Cross Functional Team meetings across Brand, Sales, Operations, and Finance to align on major business initiatives, in year pivots, and forward looking go to market strategy
  
  Own brand standards development, documentation and enforcement across Point-of-Sale, Product Marketing, Shopper Marketing, Initiatives, Advertising and CC
• 
  
  BRAND ANALYTICS & REPORTING
  
  
  Lead the Brand Leadership and cross-functional analytics teams in developing measurement strategies against key business initiatives to track and measure the success of programs and ensure that the brand team is on target to deliver committed results
  
  Perform Data/Insights management by the creating and maintenance of an Executive Dashboard which includes IRI Data, Trend Reviews, T&A Reviews, Competitive Intel, etc
  
  Deliver ad hoc analysis against tight deadlines as defined by the SVP of Brand and the Brand Leadership team
  
  Remain current on consumer, social, industry and business insights and trends that may have an impact on Red Bull's growth
• 
  
  PROJECT MANAGEMENT
  
  
  Own Annual business planning timelines across the RBNA Brand team, ensuring alignment with Regional, National, and Global stakeholders
  
  Own accountability to the annual plans at a regional level - ensure cross functional deliverable timelines are met, ensure compliance / alignment with the national (SaMo) calendar to execute both national and regional plans in the most impactful way possible
  
  Develop a comprehensive calendar of key meetings across regional, national, and global teams that ultimately deliver on cross-marketing business objectives.
  
  Develop and own (including execution of) a post analysis reporting process that communicates to the full org campaign results
  
  Identify opportunities in, and improve upon the Brand team's critical processes, platforms, and ways of working.
  
  Own Point-of-Sale process from Brand to ensure premium brand presence at retail
• 
  
  PEOPLE MANAGEMENT
  
  
  Manage, coach and develop direct report
  
  Give direct report guidance on day-to-day responsibilities and execution of work
  
  Ensure accountability for direct report's deliverables to team and cross-functional partners
  
  Performance manage, inclusive of giving constructive feedback and written reviews as necessary

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 6+ years of experience in Consumer Packaged Goods (CPG) industry with a focus on Brand Management/Marketing
• Experience in Business/Management Consulting and/or CPG products is a plus
• Customer service aptitude with a highly collaborative approach and an ability to work with all levels of the organization, from Field Level to Executive Management
• Track record of robust analytical and problem-solving skills
• Proven ability to interpret sales data, analyze results, and provide actionable recommendations
• Highly organized self-starter with the ability to multitask and nail deadlines
• Explain technical information in a simple way that establishes rapport persuades others, and gains understanding
• Expert in Microsoft Excel and PowerPoint

• Permanent
• Benefits eligible

WHERE YOU'LL BE BASED

Santa MonicaCalifornia, United States

United StatesRed Bull North America



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