Sr. Manager, On Premise Marketing

Reporting to the Director of On Premise, you will oversee the on premise commercial and non commercial channel for the region within Red Bull North America (RBNA), covering all on premise activities including sales, marketing, and distribution. You will translate and implement the National On Premise Marketing strategy at the region level, leading industry and consumer marketing initiatives while expanding reach in events, winning more consumers to the category, ensuring our positioning as a premium product in the market, and driving more cans in hands in the On Premise. You will be the main contact for the On Premise team for everything brand, trade, consumer, and industry-related, and own end-to-end execution of Festivals and 3rd party events in the region.



RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• 
  
  IMPLEMENT ON PREMISE MARKETING STRATEGY
  
  
  Be well versed regarding national and local consumer and category insights, and connected to influential industry opinion leaders
  
  Make sure the right On Premise Marketing initiatives permeates the On Premise Annual business plan
  
  Based on insights, bring innovation and evolution to existing industry and consumer initiatives and tools to address business opportunities
  
  Focus resources into strategies and initiatives that support the channel to bridge the gap between consumption and relevance in On Premise occasions
• 
  
  DRIVE CONSUMER AND INDUSTRY STRATEGIES
  
  
  Coach field team into high-quality account and event activation
  
  Ensure knowledge and high-quality implementation of the right product offer, product experience and trial
  
  Ensure the right industry marketing program to win bar staff and decision makers
  
  Support allocation of POS tools and monitor their correct placement
  
  Lead consumer activation programs driving engagement and volume uplift in the On Premise
  
  Use our brand assets to win new consumers
  
  Track, record and evaluate all results of marketing activities implemented
• 
  
  LEAD ON PREMISE MARKETING INITIATIVES
  
  
  Be the marketing enabler for On Premise, interacting and adding value to independent and national accounts, distribution and events
  
  Train OP teams such as On Premise Distribution Managers, Regional On Premise Managers, Food Service Specialists, and Musketeers
  
  Implement a customer-centric mentality within your territory
  
  Gather and share best practices locally, nationally and internationally
• 
  
  EXPAND OUR REACH THROUGH EVENTS
  
  
  Increase reach and consumption in events by initiating and leading contract negotiations, and the project management from planning to execution
  
  Localize and implement the Event's strategy, blocking competition and driving vertical and horizontal growth
  
  Implement the right industry and consumer marketing initiatives to raise consumption on site at festivals
• 
  
  USE MARKETING ASSETS INTO THE ON PREMISE
  
  
  Build relevance and consumption through cross departmental collaborations driving all marketing assets into the OP

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 5+ years of marketing experience in a commercial environment
• Experience in On Premise Sales, Marketing, or Distribution
• Experience in live event production and experiential marketing
• Leadership experience
• Experience analyzing consumer, sales and customer data
• Able to work flexible hours (nights and weekends)
• Bachelor's Degree or equivalent work experience in lieu of degree
• Must be fluent in English, additional language skills an advantage

• Travel 30-40%
• Permanent
• Benefits eligible

WHERE YOU'LL BE BASED

DallasTexas, United States

United StatesRed Bull North America



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