Sr Marketing Program Manager, Global Campaigns \u0026 Programs, Training \u0026 Certification

The AWS Marketing team is looking for a Sr Marketing Program Manager to own the marketing strategy and programs for our digital learning products. At AWS, we are committed to supporting the workforce of the future, helping millions of people grow their cloud skills. AWS Skill Builder is our online learning platform that is key to this commitment: more than 600 free training courses as well as Hands-on Labs, Jams and Game-Based Learning. This role is the single threaded owner of the Digital Learning Marketing Program strategy, including implementation of programs, optimization and reporting mechanisms.

This person should be experienced in building new marketing programs; including using data to identify opportunities, collaborating across functional teams, and implementing marketing programs. They will work with other teams including Campaign Managers and Product Marketing to influence and coordinate plans. They will work with the wider marketing organization to identify opportunities to integrate digital learning into other teams' activities. They will be responsible for reporting on progress to goals and to adapt to the changing needs of the business when necessary.

Specifically, this role will be responsible for: 1/ developing the annual strategic Digital Learning Marketing plan, 2/ developing targeting strategy with audiences and geographies, 3/ develop and implement global programs and associated content, 4/ monitoring and optimizing performance/progress to goal, 5/ own integration of digital learning products within other marketing campaigns and programs including defining and measuring success.

Key job responsibilities

- Leads the creation of quarterly integrated marketing plans and calendar based on business priorities, new content/curriculum, trends, and region needs/analysis

- Own strategic marketing execution aligned closely with go-to-market (eg. emerging regions, localization, etc.)

- Drives ROI meetings - analyzing gaps to goal and opportunities to further scale what's working, in partnership with Product, Curriculum, Sales and Marketing

- Stakeholder management and extended marketing team integration and activation: making sure that extended teams are aware of, and have access to self-serve messaging and assets.

- Leads internal communication on integrated marketing for digital learning, collaborating with Campaign Managers, Product Marketing Managers, etc.

- Track, monitor and analyze results and optimize iteratively based on market behavior and needs

A day in the life

The Self-Service Growth and Training (SSG&T) team creates and executes innovative marketing strategies that attract new and existing customers to learn about and increase AWS usage. The Global Campaigns & Programs team within SSG&T runs campaigns and programs designed to help train and nurture prospects and customers and to motivate them to get AWS Certified.

About the team

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Diverse Experiences

Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Why AWS

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.

Inclusive Team Culture

Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth

We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

BASIC QUALIFICATIONS

- 7+ years of professional non-internship marketing experience

- 7+ years of developing and managing acquisition marketing or channel programs experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional marketing programs

PREFERRED QUALIFICATIONS

- Experience driving direction and alignment with large cross-functional teams and agency partners

- Experience communicating results to senior leadership

- Experience communicating results to stakeholders

- Experience with test and learn, marketing optimization, and experimentation

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

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