Sr. Specialist, Digital Marketing

Work Your Magic with us! Start your next chapter and join MilliporeSigma.

Ready to explore, break barriers, and discover more? We know you've got big plans - so do we! Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US.

Your Role

At MilliporeSigma, as the Senior Digital Marketing Specialist, you will provide end-to-end execution of Display, Video, Paid Social and Programmatic campaigns in the Science and Lab Sciences Digital & eCommerce team. This includes media planning, audience creation, campaign setup and media buying, optimization and reporting on insights and performance.

• Remote or Hybrid in Burlington, MA OR St. Louis, MO
• Collaborate with Test & Learn Team to build valuable learning agendas.
• Develop audience and targeting lists based on campaign goals.
• Create and implement bidding strategies for each campaign.
• Optimize and monitor day-to-day performance of campaigns to meet campaign goals, including bid management, budget allocation, performance monitoring, campaign expansion, etc.
• Maintain appropriate levels of quality control adhering to a rigorous QA process.
• Optimize budget across targeting tactics to drive performance against KPIs.
• Maintain intermediate knowledge of third-party ad servers, DSPs, DCO platforms and other relevant Marketing Technology.
• Create/Maintain reporting dashboards enabling stakeholders to independently monitor campaign performance.
• Analyze performance and communicate needs for updated/upgraded creative and/or landing pages.
• Consistently refresh creative in any always-on campaigns through regular challenger/champion framework in partnership with creative agency [internal & external] partners.
• Regularly review tactics mix and shift budget to better performing line items.
• Provide ongoing optimization throughout the duration of campaigns.
• Combine data analysis and internal feedback to create optimization strategies and provide solutions.
• Organize, distribute, and present campaign results to stakeholders.
• Leverage data for clear, concise storytelling, including clearly stating incremental impact of campaigns and next steps.

Minimum Qualifications:

• Bachelor's Degree in any discipline
• 2+ years previous work experience in digital marketing
• 1+ years experience with Google Analytics, data visualization tools and Excel

Preferred Qualifications:

• Understand campaign management and optimization strategies across all Display, Video, programmatic and social channels.
• Monitor industry trends to ensure we maintain a forward-thinking approach and capitalize on opportunities to innovate.
• Provide support in social campaign preparation, execution, optimization, and measurement to build expertise across digital advertising channels.
• Clear command of and expertise in media planning and buying across DSPs (DV360) and publishers (Meta, Google, etc.).

What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!

Apply now and become a part of our diverse team!

If you would like to know more about what diversity, equity, and inclusion means to us, please visit https://www.emdgroup.com/en/company/press-positions.html