Come join the Quickbooks Marketing Analytics team as a Staff Business Data Analyst for our web acquisition channel. You will be joining a team that is responsible for driving marketing decisions through data-backed insights, bringing new customers to the Quickbooks ecosystem of products. As a web channel analyst, you will drive a deeper understanding of our Web conversion funnel, help identify areas of opportunity, and optimize the site experience for potential and existing Quickbooks customers.

Responsibilities

• Drive opportunity identification and sizing in our web funnel, unlocking critical web optimization and experimentation efforts to drive new customer acquisition growth
• Work closely with our business performance analytics, web marketing, and web analytics teams to understand and quantity web drivers of ongoing Quickbooks customer acquisition and size performance of web acquisition projects
• Own and improve the core set of dashboards for web funnel to unlock speed of insights across the analytics and marketing organization
• Drive improvements to web analytics instrumentation and data architecture to unlock new metrics and insights, as well as improving the durability of data pipelines and data signals
• Lead the construction of web funnel reporting and data narratives to senior leaders to power strategic web marketing decisions