Strategy and Operations Manager, Creative Products - New York

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Creativity is the essence of advertising. The TikTok Ads Creative & Ecosystem team develops world-class tech solutions for ad creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and other ecosystem partners to deliver the most engaging creative experiences to end users. We are committed to being user-oriented and dedicated to technical excellence. Our goal is to lead the innovation in ad tech and creative industries, driving value for our clients, creators, and the entire ecosystem.

We are looking for a Strategy & Operations Manager to join our TikTok Ads Creative Operations team to drive operational excellence and strategic planning. The ideal candidate will have a strong analytical background, with relevant educational qualifications and experience in data-driven strategy or operations roles. In this position, you will analyze market trends, financial data, and performance metrics to develop and execute go-to-market strategies. You will collaborate closely with cross-functional teams, including creative product management, engineering, and sales, to ensure alignment and achieve business objectives. Additionally, strong project management and communication skills are essential for managing multiple projects, driving revenue growth, and identifying new business opportunities.

Responsibilities:
Operational Excellence & Business Planning
- Collaborate with Operations members to shape go-to-market strategies using a data-driven approach, identifying priorities and gaps, and recommending actionable plans.
- Drive strategic planning with operational rigor, including conducting operational reviews and tracking performance against regional goals.
- Lead critical regional projects, ensuring alignment with cross-functional teams and securing buy-in from Operations stakeholders.
- Analyze the efficiency of TikTok's creative product revenue growth, subsidy utilization, and ROI, and identify measures for improvement.
- Estimate the total addressable market and identify high-quality global business opportunities to support an effective GTM strategy.
Data Analysis and Reporting
- Own the regional data analytics framework, ensuring data hygiene, improving data sets, aligning metrics, and creating dashboards while leveraging workflows with DE teams.
- Conduct ad-hoc market research to explore potential business opportunities, such as new partnerships, technologies, and competitor products.
- Design and manage attainment reporting cadences, enabling effective understanding and accountability among Operations members.
- Perform deep-dive analyses on priority advertisers, pods, or industries to support the Operations team and unlock further revenue opportunities.
- Guide the team in quantifying creative KPIs and identifying specific areas for improvement, providing data-driven insights to inform strategic decisions.
Cross-functional Collaboration
- Provide thought leadership on creative industry trends and emerging monetization opportunities in digital advertising.
- Collaborate with creative product management and engineering teams to develop monetization strategies.
- Coordinate with other internal teams, including strategy and product teams, to deliver industry-specific creative playbooks to advertisers and sales teams.

Qualifications

Minimum Qualifications:
- Bachelor's degree in economics, business, statistics, engineering, or a related field.
- 3+ years of experience in management consulting, investment banking, or tech corporate strategy (note: this does not include total years of experience).
- Strong analytical skills with experience in market analysis and financial modeling
- Proficiency in SQL and data analysis tools, with the ability to derive insights from data and use them to inform decision-making.
- Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
- Strong project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment with tight deadlines.
- Strong executive presence with the ability to excel under pressure.
- Detail-oriented with a focus on finding solutions for clients, improving internal processes, and delivering actionable feedback.
- Self-starter with a strong motivation to learn.

Preferred Qualifications:
- Experience working in a startup or fast-paced, hypergrowth environment.
- A product mindset with experience working with or on product teams.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2.