Vertical Director, CPG - Global Business Solutions - New York

Responsibilities

Company Overview:
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us:
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team:
The enterprise ad sales team works with some of the largest organizations across all categories. They are responsible for enabling advertising on the platform and connecting users with brands.

About the Role:
The Vertical Director serves as the business leader responsible for driving revenue for the CPG advertisers on TikTok. They will develop and execute strategy, prioritize key marketing narratives, and lead a team of Sales Leaders, Client Solutions Managers, and Industry Strategists to deliver revenue targets. They will be responsible for identifying the needs of the business and allocating appropriate resources to drive sustained growth.

Responsibilities:
- Craft and execute overall strategy to deliver on quarterly and yearly revenue goals, pipeline management and growth goal targets
- Deep understanding of product to drive enhancements to unlock revenue
- Prioritize sales narratives that reflect the needs of the vertical
- Provide thought-leadership and mentorship to your team on overall account planning
- Develop and maintain a strong understanding of key vertical market trends and customer opportunities
- Lead, grow and inspire a high-performing national sales team of people managers and individual contributors

Qualifications

Minimum Qualifications:
- 10+ years of experience in digital advertising, ad sales, performance or brand marketing
- 3+ years of managing individual contributors and people managers
- Willing to work in New York, NY with extensive travel across the country

Preferred Qualifications:
- Strong knowledge of CPG Vertical marketing, sales strategies, product catalog, content management, and operations
- Experience managing people managers of varying experience
- Knowledge of agency ecosystem, digital and traditional
- Ability to foster C-Level executive relationships with a genuine interest in customers' success
- Ability to recruit and retain top talent
- A proven penchant for creative problem-solving
- Proven track record of high-level negotiation and exceeding sales targets

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2