WW Social Media Specialist, Marcom

Summary
Marcom is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.

The WW Social Media Specialist will have deep understanding of the different behaviors and paid media opportunities across all social media platforms globally. As an authority on best practices, this role will directly impact how Apple shows up in social environments. Success in the role requires that you have strong collaboration skills and can work cross functionally across the media, ad, social, creative and geo teams. As a strong and collaborative partner to our WW media agency, following through with KPI's and reporting will ensure that learnings and optimizations are properly socialized. We strive to build on any learnings for a clearer path forward!



Description
Primary day-to-day responsibilities include but are not limited to: leading Marcom in our paid approach to social media which includes influencers, creators, emerging behaviors and handling launches.

Collaborating cross-functionally with various partners in strategic and tactical approaches to all platforms globally.

Accountability for staying on top of any new buying approaches, ad opportunities or emerging behaviors in the social landscape.

Partnering closely with the Data Science team in measurement frameworks and reporting cadence, and having the knowledge/capability to adapt/adjust the strategy based on learnings and best practices.

Influential in the social space, getting collaborators on board with ideas and expertly leading this unique function within a lean media team.

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