The B2B Demand Generation Managers primary role is to develop and implement strategies to generate leads and revenue for the company. The ideal candidate will have experience in lead generation, a deep understanding of the sales process, and strong analytical and communication skills.
You will work within an ABM framework to improve conversions through continual testing of lead generation. Duties range from collaborating with sales teams to create target account lists, monitoring and measuring campaign effectiveness, working with digital analytics teams to determine ROI metrics and report out on lead gen progress and effectiveness. You will help connect the dots across marketing platforms to measure the effectiveness of ABM activities and identify clear opportunities for improvement.
This role is on the CPG Digital Marketing team, which plans and executes B2B digital campaigns. As part of this team, you will work closely with our B2B Program Manager and act as a liaison between our Marketing, Sales and Channel Marketing teams.

Day to day
Implement demand generation strategies and campaigns
Work closely with our Sales team and B2B Program Manager teams to define target account lists, align efforts and drive revenue
Help design and oversee the implementation of intent and stage-based campaigns for tiered target accounts
Use data and analytics to measure and improve the performance of demand generation efforts
Develop and maintain relationships with Channel Marketing teams, Sales teams, partners and other stakeholders
Monitor B2B marketing industry trends and stay up to date on new technologies and techniques
Conduct market and customer research to identify opportunities and challenges
Measure and report on the success of demand generation campaigns, using metrics such as lead engagement, conversions and revenue
Identify and resolve challenges and conflicts within the demand generation process
Define and implement repeatable processes to expand the ABM program across all strategic accounts globally.
Work with our B2B Program Manager to determine audience segmentation and monitor buyer personas to inform compelling content strategies and end-user experiences aligned to the buyer journey
Recommend optimizations to ensure that campaign messaging and content resonates with target audiences and aligns to the goals of the campaign to generate new leads and drive them through the buyers journey
Work with email marketing team to develop the strategic framework for how lead nurture tactics are implemented within the ABM buyer journey
Evaluate trending accounts each week to highlight which accounts and leads should be sent to Sales team for follow-up

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .

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Required Skills & Experience

Bachelors degree in marketing, communication or equivalent experience in related fields
5+ years of experience in Global Corporate B2B digital marketing functions
Hands on experience with a modern ABM tech stack, specifically with Demandbase, Marketo and Salesforce
Knowledge of sales techniques, data analysis, and visual tools

Nice to Have Skills & Experience

Strong interpersonal skills and ability to maintain positive relationships with colleagues
Self-starter with ability to think strategically and deploy tactically, able to connect the dots across campaign objectives and marketing programs.
A proven ability to partner with global stakeholders and other functions in a highly matrixed organization
Proactive approach and can work both independently and collaboratively to conceptualize campaign improvements.
Domain expertise in Data Center technology (Cloud/Enterprise architecture, memory and storage technology) is a plus.

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.