Marketing Automation Specialist

Lititz, Pennsylvania

Employer: Webstaurant Store, Inc.
Industry: Marketing
Salary: Competitive
Job type: Full-Time
Responsibilities include, but not limited to:
  • Help develop marketing automation systems and capabilities
  • Move huge amounts of data from our warehouse to our marketing automation tool to support campaigns
  • Collaborate with team members to optimize marketing channels using data driven analysis
  • Help define customer segments and profiles for targeting and marketing automation
  • Conduct EDA (Exploratory Data Analysis) on enormous amounts of marketing data
  • Collaborate with stakeholders and team members on measurement projects


Essential requirements:
  • Bachelor's Degree in Marketing, Analytics, Economics, Finance, or Data Science
  • SQL, Ability to write scalable queries
  • Curiosity, accuracy, and the ability to quickly learn and develop new skills
  • Strong communications, organization, and teamwork skills
  • 3+ Year's experience working in an analytics related position, preferably in ecommerce.
  • 3+ Year's experience working with a marketing automation tool


Preferred Experience:
  • Web analytics (Google Analytics or similar tool)
  • Attribution Modeling
  • Audience Building
  • Experience using data visualization software (ex. Power BI or Looker Studio)
  • Prior experience with large-scale, paid media accounts, preferably e-commerce businesses
  • Python
  • Liquid


The ideal candidate will possess the following qualities:
  • Communicate Effectively: Ability to simply and confidently explain ideas to team members both written and verbally.
  • Critical Thinking Skills: The marketing landscape can change rapidly and without warning, and the strategies that worked yesterday might not work today. Because of that, we need a curious individual who loves to dive in, experiment, and develop innovative solutions to new challenges.
  • Entrepreneurial Spirit: Takes it upon themselves to find ways to add value to the team and business. They are self-motivated and creative in their quest to find actionable insights and new solutions. They can often be found saying "What if we tried this?" or "Maybe this is a better way to do it?" They have a knack for overcoming obstacles.
  • Desire to Grow: Constantly seek to improve themselves and expand their professional knowledge and skill set.

Remote work qualifications
  • Access to a reliable and secure high-speed internet connection. Cable or fiber internet connections (at least 75mbps download/10mbps upload) are preferred, as satellite connections often cannot support the technologies used to perform day-to-day tasks.
  • Access to a home router and modem.
  • A dedicated home office space that is noise- and distraction-free. The space should have strong wireless connection or a wired Ethernet connection (wired connection is preferred, if possible).
  • A valid, physical address (apartment, suite, etc.). PO Boxes are not supported, as a physical address is required for you to receive your computer equipment.
  • The desire and ability to work and communicate with other team members via chat, webcam, etc.
  • Legal residents of one of the following states: (AK, AL, AR, AZ, CT, DE, FL, GA, IA, ID, IN, KS, KY, LA, MD, ME, MI, MN, MO, MS, NC, ND, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, VT, WI, WV, and WY). H-1B Visa Sponsorship Not Available, W2 only.
Created: 2024-05-14
Reference: 87653
Country: United States
State: Pennsylvania
City: Lititz