People who work for themselves fuel our economy. In the US, small businesses employ 60% of the workforce and create 80% of new jobs. Oftentimes the odds are stacked against them with 50% failing in the first 5 years. Intuit's Small Business and Self-Employed Group (SBSEG) is devoted to creating solutions to meet the needs and improve the chances of success for these entrepreneurs with a portfolio of solutions from Mailchimp and QuickBooks.

Intuit Mailchimp is a leading marketing platform for small businesses. We empower millions of customers around the world to build their brands and grow their companies with a suite of marketing automation, multichannel campaigns, CRM, and analytics tools.

We are looking for an experienced Marketing Operations Manager to join our dynamic Lifecycle Marketing and Operations team. Leveraging at least 6 years of marketing operations experience, you will play a pivotal role in delivering high-impact marketing campaigns in our fast-paced and evolving marketing landscape. Your operational prowess and collaborative, partnership-oriented approach will help drive our marketing operations forward while ensuring the highest level of care and respect for the customer experience. Your expertise in campaign execution, measurement, and experimentation will be essential to the success of our marketing initiatives.

Responsibilities

• Lead the development and execution of strategic, multi-channel marketing campaigns and model-driven journey orchestration, with a focus on experimentation and optimization, in partnership with other members of the Marketing Operations team and external agencies.
• Collaborate and partner closely with Lifecycle Marketers to understand program and campaign objectives and provide strategic guidance for achieving optimal results.
• Drive the vertical marketing operations strategy for your lifecycle stage, including managing and advocating for the technology, tools, and processes to deliver optimal outcomes.
• Evaluate and analyze marketing program effectiveness in collaboration with Analytics and Data Ops, sharing and executing actionable improvement, optimization, and best practice recommendations.
• Conduct thorough pre and post launch QA and testing to ensure campaign accuracy and compliance.
• Improve campaign production processes, review procedures, and maintain accurate campaign technical documentation to enhance overall team efficiency and effectiveness