Advertiser Enablement Manager (CPG Food & Beverage) - Chicago

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

We are seeking an Advertiser Enablement Client Operations Manager to join the GMPT team (Global Monetization Product & Tech). Our team needs an inventive, high-EQ creator and product marketing guru focused on the CPG Food & Beverage vertical who can help bring these advertisers' visions to life with exciting, memorable sponsored content. This hire will work under the Advertiser Enablement Lead within GMPT, working on the team that is charting a new path for the world's top advertisers to grow their businesses via our 3P creative solutions.

Candidates must have experience working with social influencers in a commercial context and be prepared to explain how they've convinced advertisers to embrace creators as true marketing collaborators. They should be equally comfortable answering campaign performance questions from a marketing director as interacting with social stars on Zoom and group chats.

Responsibilities:
- Research and synthesize industry-specific best practices for creator partnerships and disseminate via internal and external documents and collateral.
- Plan and moderate creator-led workshops to better educate CPG brands on how to succeed on TikTok.
- Lead strategic marketing activations with TikTok creative solutions from recommending product solutions.
- Partner with TikTok sellers to strengthen relationships with top CPG accounts and support upfront marketing agreements via innovative creator strategies.
- Coordinate with the Creator Partnerships team to understand relevant creator communities and emerging trends affecting the Personal Care vertical.
- Assist the Legal and Operations team in the creator contracting and payment process.
- Conduct walkthroughs with advertisers and internal TikTok cross-functional team members on third-party product solutions.
- Develop a deep understanding of the broader CPG ecosystem on TikTok to recommend optimal product solutions aligned with advertisers' objectives.

Qualifications

Minimum Requirements:
- 4+ years of relevant experience working with social influencers for marketing or advertising purposes.
- Direct experience supporting the advertising RFP process and a fluent understanding of digital marketing tactics and KPIs.
- Demonstrated strong expertise in product and data analytics.
- Experience presenting to brand and ad agency clients.
- Excellent oral and written communication skills across every relevant channel (phone, email, text, social DM, etc.).
- Exceptional attention to detail and respect for process even when external circumstances are messy and unpredictable.
- Entrepreneurial thinker who will recommend business improvements before being asked for fixes.

Preferred Requirements:
- Experience running creator marketing programs for leading CPG brands (please indicate on resume).
- Experience creating content on TikTok (please provide TikTok handle on resume).

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2.