Area Director of Sales

At Shamin Hotels, we're not just in the hospitality business; we're in the business of creating unforgettable experiences for our guests. As a family-owned and operated company based in Central Virginia, we take pride in providing exceptional service and fostering a welcoming atmosphere for travelers from near and far. If you're someone who thrives on positive interactions and is passionate about making every guest feel valued and appreciated, we want you on our team! For years, we've been dedicated to providing exceptional service to our guests while nurturing the talents and ambitions of our team members. If you're looking for a company where you can build a career, not just a job, Shamin Hotels is the place for you!

Why Should You Work for Shamin Hotels?

Amazing Benefits! In addition to competitive pay, we offer a range of benefits for full-time associates, including health, dental, vision, accident and short and long term disability insurance, pet insurance, gym membership discounts, Paid time off, Paid holidays, Shamin Perk discounts on tickets, rental cars and attractions, footwear discounts, 401K plan with company match, employee discounts at our branded hotels and more!
Endless Opportunities! With over 70 hotels in our portfolio and plans for further expansion, there are endless opportunities for growth and advancement at Shamin Hotels. Whether you're interested in front-line operations, corporate management, or hotel development, we have opportunities for you to shine.
Advancement! We're proud of our track record of promoting from within. At Shamin Hotels, we're committed to nurturing talent and providing opportunities for our employees to thrive. Join us and be part of a company where your potential is limited only by your ambition. We look forward to welcoming you to the Shamin Hotels family!

Position Overview:

The Area Director of Sales is responsible for top line revenues at assigned hotels. This position is responsible for direct sales efforts, follow up and proper sales administration. He/she is also responsible for growing existing accounts and generating new business to ensure that room revenues and catering revenues meet or exceed budget in order to maximize revenue and profits, and to improve the hotel's performance in the marketplace.

Responsibilities:

• Develops strategies to increase share from competitors when the hotel revenue penetration goals are not being met.
• Develops strategies and action plans to improve revenues and RevPAR through ADR, occupancy or a combination thereof
• Ensures that Action Plans are completed and discussed using the SMART methodology
• Uses property's sales management system to manage the hotel's business, including (but not limited to) generating reports, entering business, blocking space, building and managing accounts.
• Sets individual sales goals based on the overall budget of the hotel
• Approaches all encounters with guests and team members in a friendly, service-oriented manner.
• Develops a full working knowledge of the operations of the hotel, including Food and Beverage, Guest Services and Reservations.
• Develops and maintains market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
• Monitor production of all top accounts, evaluates trends within the market and ensures that the Sales Team is held accountable for those accounts within their respective territories.
• Assists in the preparation of required reports in a timely manner.
• Is familiar with all Shamin Sales policies and selling techniques with an emphasis on maximizing, Average Daily Rate (ADR) and/or occupancy in addition to Banquet and Catering revenues.
• Coordinates the preparation of complete and accurate weekly and monthly reports, according to Shamin standards.
• Responsible for meeting/exceeding top line room revenues at the hotel as outlined in the annual Strategic Sales Plan
• Improve RevPAR over the comp set as measured through Smith Travel STAR Reports.
• Maintains regular attendance in compliance with Shamin standards, as required by scheduling, which will vary according to the needs of the hotel.
• Must be a leader and partner with the hotel General Manager, Regional Support, and other corporate support staff to support and drive the culture of Shamin Hotels.

Qualifications:

• Bachelor's degree in Hospitality Management, Business Administration, or related field (preferred).
• Proven experience in hotel sales, catering sales, food and beverage sales, or hospitality management, with a focus on sales and revenue generation.
• Strong sales, negotiation, and presentation skills.
• Excellent organizational and multitasking abilities.
• Leadership and team management skills, with the ability to motivate and inspire others.
• Knowledge of hotel operations, catering services, food and beverage trends, and revenue management principles.
• Proficiency in sales and customer relationship management (CRM) software.
• Flexibility to work evenings, weekends, and holidays as required.
• The Sales Director plays a pivotal role in driving sales revenue, maximizing occupancy, and promoting the hotel's hospitality services. Their strategic leadership, sales expertise, and customer-focused approach are essential for achieving business objectives and ensuring the success of the hotel's sales efforts across all areas of operation.

About Us:

Founded in 1979, Shamin Hotels is an award-winning hospitality organization with over 9,000 rooms in 76 properties. It is recognized as the largest hotel owner and operator throughout Virginia, as well as one of the top ten hotel owners in the country. Deeply rooted at the forefront of the hospitality industry, Shamin Hotels has assembled a portfolio that spans multiple renowned brands, reflecting its commitment to developing experiential accommodations across many market segments while providing extraordinary experiences for a wide range of guests as well as growth opportunities for its associates. For additional information, please visit www.shaminhotels.com.

Shamin Hotels is an equal opportunity employer and welcomes applications from individuals of all backgrounds.