*This position is located in Norwalk, CT with expectation of travel every other week to the Home Fragrance office in South Deerfield, MA for a minimum of 2 days.

Newell Brands:

Newell is a leading $8B global consumer products organization with over 24,000 employees and more than 60 beloved brands. In 2024, we installed a new global brand management operating model whereby the business is organized by global brands creating a consumer and brand first approach to winning in the marketplace.

Position Summary:

The Associate Brand Manager position on [insert brand] will focus on business results delivery in year and building for the next year within a specified Region. There will be a strong focus on base business management, optimizing in year plans to deliver financial metrics and supporting new products launching in year.
• Partner closely with global brand marketing team
• Work across the business units with all key functions - Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal - as well as centralized support teams to drive profitable sales for the [insert brand here].
• Conduct analysis regularly to understand why business lines are delivering or under delivering and providing recommendations to improve growth
• Understand the consumer target and consumer journey. Deliver effective and persuasive communication at key moments of truth to drive purchase intent and appeal
• Leverage eComm and DTC data to improve omnichannel performance
• Manage the business with an eye towards speed and focus on increasing profitability

The ideal candidate will bring at least 2 years of prior relevant experience and demonstrate an understanding of brand management and innovation.

Key Responsibilities:
• Help build annual brand marketing and business plan
• Deliver monthly brand reports on time and with satisfactory commentary
• Build and manage a forecasting model
• Help the team deliver demand forecasts within the acceptable error range
• Uncover growth opportunities through analytics
• Supports activation of local advertising campaigns adapted from global creative assets
• Supports PR and brand communication plans
• Partners with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning
• Connect and understand multiple data sources and utilize them to drive business improvement recommendations
• Monitor and analyze brand performance metrics, competitive activities, market trends, and consumer feedback to assess the effectiveness of innovation, promotions, and other brand initiatives.
• Develops an understanding of the underlying drivers and interaction of each metric.
• Identifies gaps in marketplace understanding and leads analyses to fill these gaps.
• Prepare reports and presentations to communicate key findings and recommendations to the Brand Manager and senior management
• Analyzes velocity of current products and identifies distribution loss threats
• Analyzes competitors to determine areas of weakness to attack for market share gain
• Conducts analysis on share of shelf and uncovers opportunities for growth and threats of discontinuation. Proactively recommends solutions.
• Executes shipper and display programs
• Owns simplification of shipper and displays in brand portfolio
• Reviews competitor performance and items to identify best practices, threats and opportunities; Generates learning on how we improve Newell performance
• Writes briefs for social media content
• Partners with center teams to execute social media plans and content
• Reviews analytics and optimizes future creative and posting strategies per learning
• Review media spending reports and actualize versus budget

Required Experience/Qualifications:
• A four-year college degree, MBA preferred.
• 2+ years of prior experience in brand management, marketing, or related roles is preferred.
• Desire to function as a business owner and a passion for brand management. Demonstrated ability to deliver results
• Strong understanding of marketing principles.
• Analytical mindset with the ability to interpret data and develop insights.
• Creative thinking and problem-solving skills.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
• Strong communication skills, written and oral.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools.
• Up to 10% travel potential.
• Fluent in English.
• Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.