Newell Brands:

Newell is a leading $8B global consumer products organization with over 24,000 employees and more than 60 beloved brands. In 2024, we installed a new global brand management operating model whereby the business is organized by global brands creating a consumer and brand first approach to winning in the marketplace.

Yankee Candle:

For over 50 years, Yankee Candle has built its business on the idea that fragrance can provide comfort and enrich lives. Whether hosting family for the holidays or enjoying a regular weeknight at home, we provide the finishing touch that creates a comfortable, welcoming mood. Enjoyed throughout the world, our fragrances are the universal thread that keeps all of us connected and inspired.

Position Summary:

The Brand Brand, US position on Yankee Candle will focus on business results delivery in year and building for the next year within a specified Region. There will be a strong focus on base business management, optimizing in year plans to deliver financial metrics and supporting new products launching in year.
• Partner closely with global brand marketing team
• Work across the business units with all key functions - Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal - as well as centralized support teams to drive profitable sales for the Yankee Candle brand.
• Conduct analysis regularly to understand why business lines are delivering or under delivering and providing recommendations to improve growth
• Understand the consumer target and consumer journey. Deliver effective and persuasive communication at key moments of truth to drive purchase intent and appeal
• Leverage eComm and DTC data to improve omnichannel performance
• Manage the business with an eye towards speed and focus on increasing profitability

The ideal candidate will bring at least 3 years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels.

Key Responsibilities:

• Supports the brand building leadership team to deliver the US P&L goals
• Helps build annual brand marketing and business plan
• Helps deliver revenue and profit targets by delivery key initiatives on time and in full
• Manage local allocated A&P budget
• Supports activation of local advertising campaigns adapted from global creative assets
• Supports PR and brand communication plans
• Partners with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning
• Leverages analytics on share of shelf to inform innovation pipeline and build future portfolio that drives trade up, grows margin and increases share of shelf; Improve in market assortment
• Identifies top selling eCommerce items and partners with digital marketing team to create plans that invest in retailer media and affiliate marketing to grow market share
• Calculates the ROI of events, advertising and projects; Leverages data and an ROI mindset to select projects
• Analyzes promotional events and promotional plan; Partners with sales to recommend enhancements to the promotional plan
• Studies key competitors to identify the competition's price and promotion strategy
• Support customer teams to unlock new distribution (selling decks, sell sheets, samples, etc.)
• Conduct in-market store checks quarterly
• Leads monthly SKU Heath Check process to ensure deletions occur and manages new SKU creation to stay within target
• Participates in media mix modeling process; Applies insights to improve business performance
• Understands consumer target and ensures everything serves the consumer target

Required Experience/Qualifications:

• A four-year college degree, MBA preferred.
• 3+ years of brand management experience
• Experience diagnosing business performance using tools like ACNielsen, IRI, NPD or other systems measuring POS and shipment data
• Prior experience in CPG (Consumer Products) or a Durables organization
• Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
• Demonstrated ability to deliver results