Campaign Strategy Intern (E-Commerce-Campaign-US) - 2025 Summer (MBA)

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Introduction
The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.

We are looking for talented individuals to join us for an internship in 2025. Internships at TikTok aim to offer students industry exposure and hands-on experience. Turn your ambitions into reality as your inspiration brings infinite opportunities at TikTok.

Internships at TikTok aim to provide students with hands-on experience in developing fundamental skills and exploring potential career paths. A vibrant blend of social events and enriching development workshops will be available for you to explore. Here, you will utilize your knowledge in real-world scenarios while laying a strong foundation for personal and professional growth. This Internship Program runs for 12 weeks beginning in May/June 2025. Successful candidates must be able to commit to one of the following summer internship start dates below:
Monday, May 12
Monday, May 19
Tuesday May 27 (Memorial Day May 26)
Monday, June 9
Monday, June 23
We will prioritize candidates who are able to commit to these start dates. Please state your availability clearly in your resume (Start date, End date).

Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.

Responsibilities:
- Desktop Research: delivering market and consumer insights by conducting research and competitor tracking, summarizing the methodology and key approach for ops and Marketing team
- Build branding and marketing metrics from scratch and constantly track key metrics on a monthly basis (BHT, NPS, Social Listening, Search Index, etc.), conduct analysis, evaluation of marketing activations, campaigns and key approaches, come up with feasible solutions and define key strategies for different teams
- Resources management & improvement: analyze the traffic and promotion tools, layout the strategy of improving the efficiency of resource utilization, and oversee marketing and branding
- Build the data dashboard by collaborating with the DA team, and develop tools to improve the efficiency of all ops and marketing teams. Convert the strategy into tools to make sure all the teams improve efficiency and complete the target.
- Other ad hoc projects: user tribe analysis and affiliate marketing programs.

Qualifications

Minimum Qualifications:
- Have a strong sense of responsibility, patience, detail-oriented, and have a basic understanding of e-commerce
- Familiar with basic office software, especially Excel with certain data analysis ability
- Experience in consulting firm or e-commerce operation is preferred

Preferred Qualifications:
- Excellent communication skills and solid organizational skills, including attention to details and multi-tasking skills

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2