Category Development Manager

Reporting to the Director, Category, you will build credible, long-term, category lead relationships with our retail partners. You will apply category insights and expertise to provide solutions and identify opportunities for them to grow Energy Drink sales and retailers market share. Our goal is to be the energy category experts, and the only reasonable choice when deciding on an energy category partner.



RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• 
  
  CATEGORY DEVELOPMENT
  
  
  Guide execution of Red Bull Category Management resources to provide solutions to establish strategic plans for assigned Customer Teams and our regions.
  
  Implement Category development programs by leading the dialogue with Retailers to focus on Category growth opportunities.
  
  Facilitate the customer category review process by integrating with strategic customer and category goals.
  
  Turn insights into actions by analyzing Category plans and identifying opportunities for our retailers to use.
  
  Present our Category credentials to important Retailers.
• 
  
  CATEGORY MANAGEMENT
  
  
  Develop an unassailable level of Energy Category and broader beverage insights.
  
  Provide leading edge Category Management solutions, using and understanding IRI and Nielsen syndicated scanning data, Household Panel, market demographic data, customer point-of-sale, loyalty data, and systems used to produce the information for Category reviews.
  
  Create regular Category reviews, plans and strategies with Retailer partners.
  
  Provide insights of sales, pricing, opportunity gaps for incremental volume.
  
  Manage Planogram creation and store level round table process for Retailers that are the best for the Category.
• 
  
  ANALYSIS
  
  
  Deliver analysis on new item introductions and performance analysis.
  
  Provide new product/package mix analysis.
  
  Develop analysis to highlight merchandising effectiveness, which includes display and promotion effectiveness.
  
  Maintain regular internal and Retailer specific scorecards and trackers.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 3+ years of experience in consumer goods, retail, or syndicated data with a focus on category management, sales, business analytics, or shopper insights.
• 5+ years of related experience (Sales, distribution, Trade Marketing, etc.) within CPG
• In-depth knowledge of the consumer goods industry including class of trade, customer groups, Category, competitive products, competitive strategies and industry trends.
• Experience understanding, using, and employing syndicated data, customer card/POS data, and panel data to guide internal and external wins through sales and share growth (experience with data sources such as Nielsen, IRI, NPD, Numerator, 84.51, dunnhumby, SPINS, Stratum, Spectra/demographics, SPSOneScreen, Symphony Retail AI/EYC)
• Working knowledge of retail merchandising and in store execution tactics.
• Additional analytical experience and competencies (i.e. Tableau, Microsoft Access, PowerBI, ProSpace, SQL, VBA, Alteryx) preferred
• Bachelor's degree or equivalent work experience
• Must be fluent in English, additional language skills an advantage

• Travel 20-30%
• Permanent
• Benefits eligible

WHERE YOU'LL BE BASED

DallasTexas, United States

United StatesRed Bull North America



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