About Berkeley

At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.

We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles , our Principles of Community , and our Strategic Plan .

At UC Berkeley, we believe that learning is a fundamental part of working, and our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities. To find out more about how you can grow your career at UC Berkeley, visit grow.berkeley.edu .

Departmental Overview

UC Berkeley's Haas School of Business offers a unique opportunity to champion new ideas, collaborate across boundaries, and continually learn in a workplace committed to increasing diversity and creating a welcoming environment for all. Our distinctive culture is captured within our four Defining Leadership Principles: Question the Status Quo, Confidence Without Attitude, Students Always, and Beyond Yourself. These principles distinguish Berkeley Haas as a unique environment, conducive to teamwork, collaboration, and career growth.

For more information about the Haas School of Business visit: https://haas.berkeley.edu/about/

The Marketing and Communication (MarComm) team takes responsibility for external communications and marketing efforts, involving multiple stakeholders and audiences. This includes leading and executing strategies that share knowledge and innovation from Berkeley Haas to inspire and inform prospective students, alumni, and leaders across business and other sectors.

The Haas School of Business embraces flexible working arrangements for its employees. Exact arrangements are determined in partnership with your supervisor to meet role responsibilities and department needs, and are subject to change.

Application Review Date

The First Review Date for this job is: 06/18/2024.

Responsibilities

This position exists to provide executive level leadership in a competitive environment for Berkeley Haas. It leads a team of marketing and communications professionals to innovate and execute communication and marketing strategies that share knowledge about Berkeley Haas programs, research, and innovative ideas, including leading edge insights on vital issues related to leadership, entrepreneurship, finance, real estate, sustainability, investing, and more.

Manages comprehensive marketing programs for Berkeley Haas, one of the world's leading producers of new ideas and knowledge in all areas of business.

• Executes a marketing vision for the school and manages a large program to successful achievement of complex marketing and communications requirements including promotion of faculty research, institutional news, the Berkeley Haas magazine, email and digital communications, brand marketing and strategic initiatives, executive communications, and program marketing and analytics.
• This includes the management of communications and marketing programs, including the Haas website, social media, print magazine, etc. to ensure strategic implementation and consistency.

Works with Haas leadership to create, develop, and implement comprehensive long and short-term strategic marketing communications plans and/or projects.

• This includes taking responsibility for overseeing strategic communications and developing long and short-term initiatives to grow, enhance, and protect the school's reputation and Haas priorities.
• It also includes creating a vision for key messages from Berkeley Haas and strategies that affect multiple constituencies.

Selects, trains, manages, guides, directs, evaluates and, as required, takes corrective action with marketing and communications professional staff and support staff.

• This includes multiple teams composed of 20 people, including a large program marketing team that alone has 11 individuals performing highly complex and essential work.

Provides advice and counsel to Haas leadership on all aspects of communications, including strategic planning, effective messaging, and problem resolution.

• Evaluates and creates high quality and innovative digital marketing and communications that is creative, compelling, and effectively communicates the importance of faculty research, student experience, alumni accomplishments and impact, and academic excellence while promoting Haas' reputation as one of the world's leading producers of new ideas and knowledge in all areas of business.

Ensures production of high-quality products that effectively deliver the desired message within budget and time constraints.

Other duties as assigned.

Professional Learning and Growth

• Embraces the principle of being a "student always" by engaging in opportunities for training, workshops, seminars, continuing education pertinent to the position, or at the suggestion of the supervisor.
• Actively contributes to a team environment that fosters and promotes a culture of diversity, equity, inclusion, and belonging (DEIB) within the unit and at Haas.
• Engages in ongoing education to promote diversity, equity, inclusion & belonging by completing University sponsored certifications & training sessions (Ie: MEP Workshop, Implicit Bias Certification, LinkedIn Learning workshops, and other workshops & seminars offered by the University or Haas, as they are made available) or by engaging in external seminars & resources related to DEIB.
• Exemplifies Haas' four Defining Leadership Principles: (1) Question the status quo; (2) Confidence without attitude; (3) Students always; and (4) Beyond yourself.

Required Qualifications

• Excellent knowledge and understanding of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and the most appropriate and effective applications.
• Thorough knowledge and understanding of technical applications including design concepts, various media and mediums, applications, etc. to effectively manage/supervise professional technical staff.
• Experience in ensuring that the messages/communication are distributed across channels and to targeted audiences in order to meet objectives, including staying on the leading edge of evolving ways to deliver messaging.
• Thorough knowledge of and/or can quickly learn the Berkeley Haas, including its mission, vision, goals, policies, and infrastructure.
• Strong knowledge of current affairs and issues in higher education and top tier Business schools.
• Excellent skills to create, develop and implement long and short-term strategic communications plans.
• Excellent skills to advise and consult management on all aspects of communications, ranging from developing effective communication strategies to appropriately responding to inquiries regarding sensitive or complex issues or information.
• Excellent written, verbal, interpersonal communications, active listening and political acumen skills.
• Excellent knowledge and skills in financial and personnel administration and management.
• Excellent management skills to select, train, manage, motivate and evaluate professional communications staff to produce high quality work; skill to take corrective action as required.
• Excellent analytical, critical thinking, project management and problem recognition, avoidance and resolution skills.
• Excellent skills to ensure production of high-quality work within budget and time constraints.
• Excellent interpersonal skills, demonstrating a desire to promote diversity, equity, inclusion and belonging to establish and maintain positive & professional working relationships with colleagues, students and team members.
• Exemplifies Haas' four Defining Leadership Principles: (1) Question the status quo; (2) Confidence without attitude; (3) Students always; and (4) Beyond yourself.
• Demonstrates an understanding of and commitment to diversity, equity, inclusion, and belonging in a business, organization or public university setting.

Education/Training:

• Bachelor's degree in related area and/or equivalent experience/training.

Preferred Qualifications

• Master's degree in marketing or business (MBA) and/or equivalent experience/training.

Salary & Benefits

This is a 100% full-time (40 hrs a week) exempt career position, which is paid monthly and eligible for UC Benefits.

For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website.

Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience.

The budgeted salary or hourly range that the University reasonably expects to pay for this position is $160,000.00 - $220,000.00.