Content Marketing Manager, Small Business Marketing

More than 10 million small business advertisers use Meta technologies to connect with customers. In this role on our Global Small Business Marketing team, you will play a key part educating and empowering our small-to-medium business customers. We are looking for a marketing professional to lead the strategy and execution of scaled marketing content for our small business audience. You will be responsible for developing marketing materials that help businesses adopt and successfully use the right solutions to grow their business. Your content will be served across digital experiences, like email, ads, video, web, in-product, and more. To be successful in this role, you should have significant experience in content strategy and content creation, a strong appreciation of Facebook and Instagram advertising products and an understanding of how scaled marketing channels like emails and ads can be used to engage with businesses. You should also have the ability to work across multiple marketing disciplines and cross-functional teams and possess an understanding of advertising objectives and goals.

Content Marketing Manager, Small Business Marketing Responsibilities

• Create content for scaled marketing efforts to drive adoption of Meta's advertising solutions


• Evaluate audience and product insights to craft compelling go-to-market initiatives across scaled channels


• Partner with growth marketing and product marketing teams to identify, prioritize and develop consistent positioning and messaging


• Produce customer-centric content that inspires and educates businesses


• ensure content is compelling and integrated across channels including emails, ads, web pages, videos and more


• Work with copywriters, designers and web developers to develop best-in-class marketing content


• Measure campaign initiatives and understand what makes content successful to iterate on those learnings

Minimum Qualifications

• 5+ years of experience within content/digital marketing, brand management, partner marketing, content strategy or a related field


• Experience with online advertising industry and/or small and medium businesses


• Experience with managing or creating content for paid online media


• Experience working in a highly cross-functional, global organization

Preferred Qualifications

• BA/BS degree


• Experience creating marketing strategies for global audiences


• Experience with advertising goals, challenges and needs


• Experience thinking strategically through complex marketing projects, and translating complex concepts into easy to understand ideas


• Analytical and problem-solving experience, and experience adapting marketing materials based on data and insights


• Experience effectively collaborating with multiple cross-functional partners and prioritizing work against goals and deadlines


• Project management and communication experience


• Experience using Meta Business products (advertising objectives and ad types, mobile-friendly creative, Meta Pixel, etc.)


• Experience with lifecycle marketing, including acquiring new customers, retaining or upselling existing customers, and driving key actions through marketing collateral


• Start-up experience