Position Information

Are you a creative visionary looking for an opportunity to lead the creative portfolio for a world-class government agency? TxDOT's Communications Division is looking for a Creative Services Director to lead the department's creative vision into the future. The role will oversee a team of experienced creative professionals to shape TxDOT's brand and design strategy, web presence, media production and beyond.

Join TxDOT's Communication Division, where we value employee work-life-balance. Our employees benefit from a wide array of programs and activities that include hybrid work environment, flexible work schedules, wellness leave incentive, in-house wellness centers, career development programs, tuition assistance, pension and various other benefits.

Benefits and Perks

At TxDOT, we value employee work-life balance. In keeping with our commitment to this value, our employees benefit from a wide array of programs and activities that include:

• Low Turnover
• Retirement Pension
• Alternative Work Schedules
• Paid Leave/Holidays
• Health Premiums paid at 100% for full-time employees
• On the Job Training
• Tuition Assistance Program
• Comprehensive Wellness Program/Wellness Leave Incentives
• Career Development Programs/Opportunities for advancement

For a complete list of our total compensation package please visit our website at: Total Compensation Package

To view benefits available to all State of Texas employees visit: Benefits at a Glance | ERS (texas.gov)

Position Description

The Creative Services Director oversees a team of professionals shaping the overall creative landscape of TxDOT. This position directs the operations and strategies of four branches: Media Production, Brand and Design, Website Services, and Creative Operations. The Media Production team of videographers, photographers and editors capture TxDOT's story by creating engaging videos and photos, and provides an archive of these resources for agency use. Brand and Design provides visual design strategy for both print and digital content while enforcing brand standards across the agency and with vendors. Website Services is responsible for TxDOT's digital presence, including web governance and policy, and the development and maintenance of TxDOT's externally facing website at www.txdot.govand other digital properties. Creative Operations is responsible for outreach campaigns and programs, project management, and customer service. This position reports to the Communications Division Director. Work requires extensive contact with departmental executives, industry representatives, legislative leaders, government entities, private entities, employees and the public. Employees at this level are self-supervising and assume direct accountability for the work.

Essential Duties:

• Coordinates with media relations staff to develop and implement short- and long-range communication plans for key department messages using the latest web-based technologies and social media tools.
• Directs the administration, management, analysis and enhancement of the department's internal and external web site efforts to ensure consistency with the department's strategic direction and official position.
• Directs the planning, research, analysis, development, implementation, maintenance and support of Internet and Intranet
  
  site portals.
• Oversees the planning, writing, editing and production of internal and external web content.
• Represents the Department at state and national levels and responds to special requests from the Commission and the TxDOT Administration.
• Supervises managers of four branches: Media Production, Brand and Design, Web Solutions, and Creative Operations
• Consults with TxDOT divisions and develops external and internal print and web marketing platforms to promote TxDOT jobs and programs.
• Oversees the planning, writing, editing and production of strategic video, audio and photographic projects in support of the department's goals and objectives.
• Maintains TxDOT's brand guidelines and oversees department adherence to them, and assures proper use of the TxDOT logo.
• Performs other job responsibilities as assigned.

Minimum Qualifications:

Education: Bachelor's degree in a related discipline. Relevant work experience may be substituted for degree on a year per year basis. Substitutions for Minimum Qualifications

Experience:

• 6 years of experience writing, editing, web development and graphic design work to include oversight of a website redesign project. (Experience can be satisfied by full time or prorated part time equivalent). Related graduate level education may be substituted for experience on a year per year basis.
• Must have three (3) years supervisory/managerial experience. Project leader or lead worker experience may substitute for supervisory/managerial experience.

Competencies:

Extensive knowledge of:

• Program/project planning, development, and management methodologies
• Illustrations, graphics and artistic compositions
• Applicable policies and procedures

Considerable knowledge of:

• Organizational concepts, structures and procedures
• Applicable web analysis methodologies
• Data processing equipment and information systems
• Content Management Systems and related web design tools
• Applicable computer software applications
• Budgeting methods and procedures

Expert skill in:

• Establishing plans and setting objectives and goals that support overall business strategy/results; anticipating and adjusting for problems/roadblocks
• Supervising technical staff
• Directing and establishing objectives; clarifying roles and responsibilities through individual performance plans; monitoring and measuring performance against goals; evaluating results and making necessary adjustments to meet deadlines
• Communicating in written format to inform, present ideas, persuade, train or instruct; understanding and interpreting written information; constructively reviewing and editing the written work of others
• Web design and use of applicable development tools for web structures

Proficient skill in:

Research and analysis methodologies

Researching, analyzing, interpreting and composing technical information

Planning, coordinating and handling multiple projects within area of responsibility to meet short and long term deadlines

Supervising, assigning, reviewing and monitoring the work of others

Managing projects and project teams

Communicating complex ideas and information clearly, concisely, and effectively

Using computers and applicable programs, applications and systems

Ability to:

Foster a collaborative work environment where staff are supported, encouraged and valued

Other Attributes:

Initiates and supports quality management activities and performance management measures to provide the highest quality products and services that meet the needs and requirements of internal and external customers

Collaborates and cooperates with others and builds effective working relationships with internal and external members to accomplish organizational goals

Physical Requirements and Working Conditions:

Conditions of Employment:

Please click this link to read the standard conditions of employment for all positions: Standard Conditions of Employment (TxDOT)