Deputy Director, Operations, Internal and External Communications Lead - Gotham Health

NYC Health + Hospitals/Gouverneur is a 295-bed Skilled Nursing Facility (SNF) with a 5-Star CMS Quality Rating located in Manhattan's Lower East Side neighborhood. Gouverneur offers enhanced, cutting edge healthcare services in a state-of-the-art space. It provides 24-hour care for individuals in need of sub-acute care, long-term care or hospice care which include services like physical therapy, occupational therapy, speech and vocational rehabilitation. Gouverneur is an academic affiliate of NYU School of Medicine and Rusk Institute of Rehabilitation Medicine.

From more than 600 Nursing Homes, Gouverneur ranks #7 in Newsweek's Best Nursing Homes in New York2024; and also received high-performance ratings for Long-term Care and Short-term Rehabilitation from U.S. News & World Report's Best Nursing Homes in America 2024.

At NYC Health + Hospitals, our mission is to deliver high quality care health services, without exception. Every employee takes a person-centered approach that exemplifies the ICARE values (Integrity, Compassion, Accountability, Respect, and Excellence) through empathic communication and partnerships between all persons.

Job Description

PURPOSE OF POSITION

-The Internal and External Communication lead supports the execution, delivery and activation of internal and external communications plans and assets using different channels and vehicles, including newsletters, collateral, digital communication, press, intranet content, emails, videos, town halls and presentations

SUMMARY OF DUTIES AND RESPONSIBILITIES
- Leverage expertise in brand communications to deliver best-in-class communications and PR campaigns and initiatives.
- Collaborate closely with editorial leadership on wider narrative positioning and business strategy.
- With a clear point of view, execute advanced strategies and tactics with measurable results to build both consumer and industry awareness.
- Manage brand crisis communications strategies and responses.
- Partner with all service lines integral to grow new patient volume
- Cultivate top-tier media relationships to secure opportunities for key editorial and business priorities.
- Lead and manage the writing, editing, and proofreading for a range of employee communications, newsletters, and informational materials for internal distribution.
- Regularly assess and publish content on communication vehicles (Intranet, newsletters, email, social media, etc.), to ensure on-time, accurate delivery, and availability of fresh, updated content.
- Contribute to the planning, delivery, and measurement of internal and external communication plans to help support the execution of company strategies and increase employee engagement.
- Analyze distribution metrics to measure communication effectiveness.
- Coordinate distribution and tracking of communications to build appropriate audience profiles and lists and ensures timely delivery and follow-up.
- Assist with development and distribution of surveys and the solicitation of feedback from employees to help in measuring employee satisfaction and engagement and evaluating the results of communications plans, campaigns, and strategies.
- Provide recommendations to improve internal and external communications by tracking consumer and employee understanding and retention, and summarizing consumer and employee satisfaction surveys.
- Coordinate production and distribution of materials.
- Help with implementing high impact programs that raise brand awareness and help to build/maintain relationships consumers and patients
- Support sites and leadership team with a range of cross-functional projects
- Determine measurement and effectiveness for internal and external communications strategies
- Role is onsite
- Occasional evening and weekend work may be required
- Perform related work as required

Analytics and Planning
- Display marketing curiosity and a willingness to push your own thinking and the facilities work in new directions
- Demonstrate an ability to develop a range of alternatives for assigned projects
- Identify key elements of an issue, problem or data set and be able to highlight general opportunities and implications
- Make decisions that reflect "layers" of thought - balancing enthusiasm, insight, caution, discretion

Minimum Qualifications
1. A Baccalaureate Degree from an accredited college in Business Administration, Management, Public Administration, Marketing or an approved related discipline; and,
2. Four years of responsible public relations experience involving the press and communications media, employee communications, community affairs, educational affairs, public information, corporate and business affairs, governmental and legislative affairs; or,
3. A satisfactory equivalent.

Department Preferences

COMPUTER PROGRAMS/SOFTWARE OPERATED
- Basic proficiency with Excel, PowerPoint, and Microsoft Word

If you wish to apply for this position, please apply online by clicking the "Apply Now" button

NYC Health and Hospitals offers a competitive benefits package that includes:

• Comprehensive Health Benefits for employees hired to work 20+ hrs. per week
• Retirement Savings and Pension Plans
• Loan Forgiveness Programs for eligible employees
• Paid Holidays and Vacation in accordance with employees' Collectively bargained contracts
• College tuition discounts and professional development opportunities
• Multiple employee discounts programs

Vacancy Control Board Number

VCB #: GGM- 06272024-18910