Lead Communications Specialist
Rochester, New York
Employer: University of Rochester
Industry: Facilities Support
Salary: $77216 - $115824 per year
Job type: Full-Time
Opening
Full Time 40 hours Range URG 113 Ofc University Mkting & Comms
Schedule
8 AM-5 PM
Responsibilities
GENERAL PURPOSE:
Oversees the development of strategic, effective and measurable media relations efforts that advance the University of Rochester's reputation as a leading research university, as well as promotes the institutions name recognition and general national and international awareness. Oversees the creation, distribution and measurement of earned media content to achieve defined communication goals. Working with various content creators throughout the University, seeks to maximize the media visibility of research news, institutional stories, leadership profiles, features, and faculty and staff scholarly expertise. Contributes to the issues management and crisis response efforts as circumstances arise.
JOB DUTIES AND RESPONSIBILITIES:
National Media Relations:
How To Apply
All applicants must apply online.
EOE Minorities/Females/Protected Veterans/Disabled
Pay Range
Pay Range: $77,216 - $115,824 Annually
The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job's compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.
Full Time 40 hours Range URG 113 Ofc University Mkting & Comms
Schedule
8 AM-5 PM
Responsibilities
GENERAL PURPOSE:
Oversees the development of strategic, effective and measurable media relations efforts that advance the University of Rochester's reputation as a leading research university, as well as promotes the institutions name recognition and general national and international awareness. Oversees the creation, distribution and measurement of earned media content to achieve defined communication goals. Working with various content creators throughout the University, seeks to maximize the media visibility of research news, institutional stories, leadership profiles, features, and faculty and staff scholarly expertise. Contributes to the issues management and crisis response efforts as circumstances arise.
JOB DUTIES AND RESPONSIBILITIES:
National Media Relations:
- Works across the institution, in partnership with the University Communications AVP of PR and URMC Communications stakeholders, to provide strategic recommendations and execute on proactive media relations efforts that align with University's research and institutional awareness goals and tell the University's stories to national and global audiences. Leads earned-media outreach to strategically identified print, broadcast and online media outlets through effective pitching efforts and utilizing of professional contacts. Builds and nurtures relationships with regional and national news media. Proactively promotes University's faculty and staff experts to national media outlets. Manages the online database and identifies opportunities to strategically promote experts in an ongoing manner. Advises colleagues on how to optimize content for media engagement. Takes the lead role in working with PR agencies on earned media opportunities.
- Ensures all media plans and projects are consistent with overall strategic goals, including those created to support community projects, press conferences, and events. Effectively manages the intake process of local media requests for interviews and/or information. Develops and writes a variety of content aimed at external audiences. Develops specific goals and metrics that measure the effectiveness of earned-media activities.
- Partners with the AVP of PR to develop communications plans and messages to address urgent or emerging issues of potentially high impact across the institution-including at the University's Medical Center--that could negatively affect the University's reputation or operations. With sound judgement, supports crisis communications response both during workday hours and beyond the workday, and serves as a deputy spokesperson. Provides communications guidance to leaders, faculty and staff on emerging issues.
- Assumes a leadership role in operating and growing a media coaching program for academic and administrative leaders, faculty and staff that presents the latest guidance in preparing for media interaction in various formats (print interviews, TV appearances, radio segments).
- This includes, but is not limited to: supporting leadership communications by developing talking points, messages, statements, and quotes. Contributes well-written content to the University's Newscenter and newsletters on institutional stories or other projects as assigned. Facilitates training and develops resources as needs are identified or as requested.
- Bachelor's degree in communications, journalism, or related field required.
- Master's degree preferred
- 7 years of relevant experience required;
- Experience in a strategic communications role with emphasis on national media relations and issues management preferred;
- Media relations experience in a higher education setting preferred;
- Or equivalent combination of education and experience required.
- Experience in creating and implementing strategic media relations plans with proven results and determination, including a track record and comfort-level of engaging national reporters and writers on various topics required.
- Ability to be responsive to multiple, competing priorities in a fast-paced environment required.
- Strong written, oral, and interpersonal communications skills required.
- Comfortable providing guidance to all levels of leadership, faculty, and staff required.
- Strong attention to detail required.
- Experience serving in a spokesperson role preferred.
How To Apply
All applicants must apply online.
EOE Minorities/Females/Protected Veterans/Disabled
Pay Range
Pay Range: $77,216 - $115,824 Annually
The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job's compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.
Created: 2024-08-22
Reference: 254052
Country: United States
State: New York
City: Rochester
ZIP: 14608
Similar jobs:
-
Senior Communications Specialist
Chobani in New York, New York💸 $78400.00 per year -
Communications Specialist
Seneca Resources Company, LLC in Brooklyn, New York -
Communications Equipment Specialist
StateJobsNY in Sherburne, New York -
University Police Communications & Security Specialist 1
Upstate University Hospital in Syracuse, New York💸 $48014 per year -
Communications Specialist 1 (State Police)
StateJobsNY in Lewis, New York💸 $48294.00 per year -
Operations and Communications Specialist
Drug Enforcement Administration in New York, New York -
Communications Specialist II
University of Rochester in Rochester, New York💸 $60431 - $84603 per year -
Corporate Communications Specialist
Maimonides Medical Center in Brooklyn, New York💸 $70000 - $72500. per year -
Communications Specialist II
University of Rochester in Rochester, New York💸 $60431 - $84603 per year -
Communications Specialist 1 (State Police)
StateJobsNY in Oneida, New York💸 $48294.00 per year -
Communications Specialist
Morgan Stanley in Purchase, New York -
Communications Specialist 2-NY HELPS
StateJobsNY in Albany, New York -
Internal Communications and Engagement Specialist
Upstate University Hospital in Syracuse, New York💸 $65000 - $75000 per year -
Associate Transit Customer Service Specialist Series (Digital Communications Specialist)
Metropolitan Transportation Authority in New York, New York💸 $60424 - $78070 per year -
Communications Specialist 1 (State Police)
StateJobsNY in New York, New York💸 $48294.00 per year -
Communications Specialist/Dispatcher CrowdRx
Global Medical Response in New York, New York💸 $23.50 per hour -
Communications Specialist 1 (State Police)
StateJobsNY in East Farmingdale, New York💸 $48294.00 per year -
Communications Specialist 1 (State Police)
StateJobsNY in Unadilla, New York💸 $48294.00 per year -
Communications Specialist 1 (State Police)
StateJobsNY in Middletown, New York💸 $48294.00 per year -
Communications Specialist 1 (State Police)
StateJobsNY in Hawthorne, New York💸 $48294.00 per year