Digital Marketer
Houston, Texas
Employer: Insight Global
Industry: Administrative Assistant
Salary: Competitive
Job type: Full-Time
We are seeking an experienced self-starter to help out with the educational channel of a top Health and Wellness company that creates and sells digital courses and certifications. This is a hybrid role based in Houston TX. The main role of the Digital Marketer is to build revenue and audience growth for the channel. The Digital Marketer should have a solid understanding of how customer funnels work--optimizing content so that it is engaging and turns visitors into leads and ultimately customers. Responsibilities will include growing an online educational institute and its related courses, as well as all the necessary touchpoints (Telegram, Facebook ads, google ads, email, website, etc.) that will lead to the purchase of digital products. We want someone who is passionate, driven, motivated and embodies an entrepreneurial spirit while also helping to change people's lives in a fast-paced environment.
RESPONSIBILITIES:
- Developing strategies to increase leads, and conversion rates for digital products
- Designing and implementation of well-mapped out sales funnel including opt-ins, automations, and email sequences
- Collaborate with larger Marketing department for any cross channel promotions
- Provide weekly status reports in a group setting with recommended action items.
- Helping create trackable links for the team to track the progress of marketing efforts.
- Research solutions to launch new plugins/software on websites to increase productivity, usability, or new business models.
- Able to help create and execute Social Media strategies
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Required Skills & Experience
* Bachelor's Degree in Marketing or similar
* At least 2+ years of experience within Digital Marketing professionally
* Background working with GSuite/Workspace, Google Ads, Facebook Ads, MS ads, etc.
* Experience with email marketing
* Analytical and tech savvy acumen
* Experience with WordPress, WooCommerce, learn dash LMS, or similar.
Nice to Have Skills & Experience
* Background in the natural health industry
* Actively embracing healthy living
* Experience working with online courses, educational content
* Experience working in a fast-paced environment, such as a start-up.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.
RESPONSIBILITIES:
- Developing strategies to increase leads, and conversion rates for digital products
- Designing and implementation of well-mapped out sales funnel including opt-ins, automations, and email sequences
- Collaborate with larger Marketing department for any cross channel promotions
- Provide weekly status reports in a group setting with recommended action items.
- Helping create trackable links for the team to track the progress of marketing efforts.
- Research solutions to launch new plugins/software on websites to increase productivity, usability, or new business models.
- Able to help create and execute Social Media strategies
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Required Skills & Experience
* Bachelor's Degree in Marketing or similar
* At least 2+ years of experience within Digital Marketing professionally
* Background working with GSuite/Workspace, Google Ads, Facebook Ads, MS ads, etc.
* Experience with email marketing
* Analytical and tech savvy acumen
* Experience with WordPress, WooCommerce, learn dash LMS, or similar.
Nice to Have Skills & Experience
* Background in the natural health industry
* Actively embracing healthy living
* Experience working with online courses, educational content
* Experience working in a fast-paced environment, such as a start-up.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.
Created: 2024-05-08
Reference: 355979
Country: United States
State: Texas
City: Houston
ZIP: 77069
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